How Much Does Marketing Video Production Cost?

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2. DO IT YOURSELF (DIY) COSTS
As previously mentioned, vlogging is a fantastic way to both build brand awareness and increase organic search traffic. The two biggest misconceptions about video are that a good video takes weeks to create and is too expensive to produce.

However, thanks to increasingly affordable technology, regularly producing decent quality marketing videos is within reach for most companies.

What You Will Need
Video camera (iPhone or DSLR; $800 to $10,000)
Tripod ($20-$200)
Backdrop ($50-$300)
3-Point Lighting ($300)
Lapel Microphone or Rifle Microphone ($140 to $220)
Editing Software (Final Cut Pro $300)
TOTAL COST: Less than $5,000

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