Q: I know what CRM is (Customer Relationship Manag
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Posted On: 02/27/2018 9:21:05 PM
Q: I know what CRM is (Customer Relationship Management) and see Oracle and Marketo are the top two CRM Lead Management companies. What's Lead Management and how does nFusz fit into their strategy?
A: Rory has said many times there are a lot of great products for tracking customer engagement also known as lead management. Most CRM systems, large and small, track customer engagement, but do not create customer engagement. This is why companies spend billions on advertising, sales teams, etc. A CRM system that can both engage customers AND track customers is gold. To grow a company, you need to add new customers and not just track existing customers.
@ 6:48 "Great product for tracking customer engagement. Does not do anything to create that customer engagement. As a result, we entered into a contract with Oracle NetSuite"
Jan 10, 2018 - https://www.youtube.com/watch?v=LeAIX-m4kuI&a...e=youtu.be
@ 2:00
Jan 10, 2018 - https://www.youtube.com/watch?v=78hN-XiJuAY
Link top software companies in CRM Lead Generation: https://mk0actoncom3af13hro1.kinstacdn.com/wp.../08/Mq.jpg
A: Rory has said many times there are a lot of great products for tracking customer engagement also known as lead management. Most CRM systems, large and small, track customer engagement, but do not create customer engagement. This is why companies spend billions on advertising, sales teams, etc. A CRM system that can both engage customers AND track customers is gold. To grow a company, you need to add new customers and not just track existing customers.
@ 6:48 "Great product for tracking customer engagement. Does not do anything to create that customer engagement. As a result, we entered into a contract with Oracle NetSuite"
Jan 10, 2018 - https://www.youtube.com/watch?v=LeAIX-m4kuI&a...e=youtu.be
@ 2:00
Jan 10, 2018 - https://www.youtube.com/watch?v=78hN-XiJuAY
Link top software companies in CRM Lead Generation: https://mk0actoncom3af13hro1.kinstacdn.com/wp.../08/Mq.jpg
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