$PSGR Maybe PSGR stock is the new 'Pet Rock'. For
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Posted On: 02/23/2018 8:12:46 AM
$PSGR Maybe PSGR stock is the new 'Pet Rock'. For those of you who are too young to remember, many years ago an enterprising individual marketed an honest to goodness rock and labelled it a 'Pet Rock'. It was nicely packaged, had some great advertising that portrayed the rock as 'must have'. It even came with 'care' instructions. Bottom line: The Pet Rock was promoted as a 'must have' novelty and millions of dollars were spent buying something with NO VALUE because, well, because the promoter knew people are extremely gullible.
The 'Pet Rock' had no real value. Smart marketing led to an increase in sales. The price was ridiculous considering one could go into a yard and pick up a rock that had the same true value as the Pet Rock. Once the (ahem) excitement of owning a Pet Rock was over, the value returned to ZERO to the owner BUT the 'inventor' of the Pet Rock retired with a ton of money in the bank account.
Was the Pet Rock a scam? No, of course not. The 'inventor' relied upon his understanding of human nature. He knew that IF he created THE PERCEPTION that something was needed and had an (emotionally) perceived value, it WOULD sell. He took a worthless item and relied upon the emotions and naivety of the public to market and sell an item that was in the yards of everyone in the country. All he had to do to convince someone to buy a Pet Rock was to suggest that the Pet Rock was wanted by everyone and then let 'everyone' continue to market the Pet Rock for him by word of mouth. School kids and even adults beat down the doors to buy a Pet Rock. Money flowed into his bank account....MILLIONS of dollars to be precise. All for an item that was marketed to emotions yet could be found in the yards of everyone who bought one. All the 'inventor' had to do was convince people that a rock had some sort of value and millions of dollars were made off of a truly worthless item.
I am POSITIVE that there are many 'inventors of products' who also understand the 'get rich quick' thought process of many individuals AND they will take advantage of this knowledge.
The 'Pet Rock' had no real value. Smart marketing led to an increase in sales. The price was ridiculous considering one could go into a yard and pick up a rock that had the same true value as the Pet Rock. Once the (ahem) excitement of owning a Pet Rock was over, the value returned to ZERO to the owner BUT the 'inventor' of the Pet Rock retired with a ton of money in the bank account.
Was the Pet Rock a scam? No, of course not. The 'inventor' relied upon his understanding of human nature. He knew that IF he created THE PERCEPTION that something was needed and had an (emotionally) perceived value, it WOULD sell. He took a worthless item and relied upon the emotions and naivety of the public to market and sell an item that was in the yards of everyone in the country. All he had to do to convince someone to buy a Pet Rock was to suggest that the Pet Rock was wanted by everyone and then let 'everyone' continue to market the Pet Rock for him by word of mouth. School kids and even adults beat down the doors to buy a Pet Rock. Money flowed into his bank account....MILLIONS of dollars to be precise. All for an item that was marketed to emotions yet could be found in the yards of everyone who bought one. All the 'inventor' had to do was convince people that a rock had some sort of value and millions of dollars were made off of a truly worthless item.
I am POSITIVE that there are many 'inventors of products' who also understand the 'get rich quick' thought process of many individuals AND they will take advantage of this knowledge.
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