Here's my summary from today. Full disclosure. I bought

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redspeed
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Here's my summary from today.

Full disclosure. I bought more shares today and started buying under .10 when people were bitching and moaning. Their loss is someone else's gain (i.e me). Don't buy or sell based on whatever people post including myself. Do your own DD!

The first part is about the storage and transport cost and the other about what's there to "love" about nFusz.

*****************************************************************************

19:48: "We made some changes to the technology that allows us to change our margins that were already HIGH and now they are even higher because we won't be storing people's videos on our servers or paying that transport cost of those videos..."


For non-techies, transport cost means internet bandwidth that isn't cheap and videos eat up a lot of it. This is a big deal.

10:40 "That one deal could change life for all of us as we know it. Us and you!"
SHAC Update - 12-7-17: https://bnotifi.com/ajax2.php?mediaid=3643&am...a04d8c8317

For those that forgot this video, Rory is talking about the Oracle deal. Not a deal with Google/Youtube but you could see why they might be interested as it would make many things on youtube more engaging. They could make it part of Google Apps.

There is so much in the SHAC videos that is worth bring to the surface for new investors. Fun listening to the hints he drops and how they materialized later. In this case less than a month.

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What's the summary of what is good about nFusz vs. something else?

Management Team
Credibility and character of the management team. A lot of people based their investment not only on the products and potential of a company, but also the management team. Do they have the intelligence, drive, passion, commitment, character and track records to take it all the way.

For credibility listen to last weeks radio program of why other CEOs are asking him for advice:
https://www.youtube.com/watch?v=6KypJp_8x_g

For character listen to the replay of today's radio program that shows the CEO is passionate and more than one dimensional. Here's what the company is doing about a serious problem.

For track record:
nFusz CEO Rory Cutaia Tells How He Made People Millionaires, and Will Do It Again, on iHeart Radio
https://www.otcmarkets.com/stock/FUSZ/news?id=176888

Simple:
Simple to create. Simple to view. Simple to share. "Easy of use" is a winner every time when it comes to software. Especially CRM that the number one complaint is it's too difficult, takes too much time and doesn't add value for the salesperson. Walkouts are not new, but it sure used to be a lot harder to do them until now.

Engaging:
We all have seen a lot of videos. The good, the bad and the ugly. Unless it's a video that is more of a TV commercial it's hard to capture someone's attention. If it was easy, companies wouldn't spend billions of dollars on brand engagement. You are more likely to engage someone who is almost fully standing in front of you with nothing distracting vs. a traditional video. I almost think of most videos as 2D and this has a 3D feel to it.

Interactivity:
No more click the link at the bottom of this web page when the video is done messages. You are interacting with your potential customers at any point in the video. Compare the bounce rates of a customer using a nFusz video vs. not and I bet they are a lot lower. You have the CTA buttons right in the video.

Cross Industry:
Some products are geared towards certain segments of the market. The first thing a lot of people say when they see this product is: "Oh, it would be great using this _______. Fill in the blank as so many industries and applications have been suggested.

Cross Platform:
Works on your PC, laptop, mobile device, iPhone, etc. None if this, sorry it only works in IE version #.#.# but we are going to port it to your device this Summer so it should work for you're company then.

Mass Appeal:
The companies sales strategy is brilliant in my opinion. Rather than go after sales with one company at a time, they are going after million of users at a time. The potential to grow and grow quickly is exponential rather than linear

Sells Itself:
The product doesn't need a sales person to have a one hour meeting with a client to show them the product. Send of link and people get it right away.

Sets a New Standard:
If I'm watching a video, I'd much prefer to see the full view of someone. Read their body language, expression, how they carry themselves, etc. especially if I'm listening to a sales pitch. Will this become the new normal, I don't know, but everyone that sees it loves it.

Scalability:
nFusz made an important change last fall and that was to leverage youtube for video storage. Not only does that remove a lot of cost for the company and increases margins it allows them to scale more rapidly.

Cost of Entry:
It's $10/mo. Look at what the average Salesforce deal is or some of these other behemoth systems. nFusz could have priced it a lot higher, but are going with the volume, mass adoption approach.

Flexibility:
Take a look at what they are doing for uBid. That is quite an extension of the platform in a unique way.

ROI:
If I'm a big corp looking to buy a product, I'm always thinking about the bottomline. Is this product going to increase sales or cut cost are the two questions I'm most interested in.

Well both. You are going to engage your customers better which will have higher sales closure rates with lower acquisition cost. Does your salesforce need to get on the plane every time someone is interested in your product? Do you even need the same size sells force if your videos are doing some of the selling for you. This can drive more leads that end in deals.

Pudding:
The proof is in the pudding as they say. Rory just said the retention rates are 98%. That is remarkable considering they are going after millions of customers and you would think some would just try it for just a month with not much to lose. Must be working and adding value.

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