Company Overview and Plan of Operation
$RTON Highlight of 10Q filed today
https://www.sec.gov/Archives/edgar/data/15802...q.htm#Item 1. Condensed Financial Statements
Item 1. Business
Our business is conducted through our wholly-owned subsidiaries, Humbly Hemp, Endo Brands, and Humble Water Company. Humbly Hemp sells and markets a line of hemp enhanced snack foods in the Southern California marketplace. Humble Water Company is in a partnership with Springhill Water Co. to develop a line of High Alkaline, Natural Mineral Water. Endo Brands creates and markets CBD consumer products launching Feb. 2018 in Southern California. We will provide high quality and affordable hemp products (focusing on snacks) that are packed with protein, omegas, and free of all major allergens. Our initial product line features healthy snacks, highlighting hemps nutritional benefits, and tapping into the nutritious snacking boom.
We source quality ingredients, and reach out to private label manufactures that already possess the infrastructure to make these products, and to provide them at an affordable price, through a seamless online marketplace, and through regular distribution channels like. We are already working on a with Sunshine Specialties a natural food broker with over 30 years of experience in Los Angeles to get our products in up to 3,000 stores throughout southern California.
Through constant education and promotion, we plan make hemp a part of everyone’s lives. Our unique branding will appeal to every demographic and our commitment to hemp education will grow our market, creating an even bigger category in the U.S. Our goal is to highlight hemp’s versatility through a wide range of nutritional products.
Product Line
Our initial product line will consist of a set of three nutrition bars. We believe this type of product is a perfect start for Humbly Hemp. It will highlight all of the nutritional benefits of hemp, and from the market research we have done, nutrition bars are in huge demand right now.
Phase 1 (Current Portfolio)
Humbly Hemp Snack Bar:
The Humbly Hemp Bar will be a 1.6 OZ, less than 7 grams of sugar, and 8 grams of plant protein. Our bar is certified vegan, and gluten free. We manufacture in a TOP 12 allergen free facility so NO Soy, and NON-GMO’s. From the research we have done with the current products on the market, it will be hard to find another bar that has as many health benefits, to as many dietary segments.
We currently sell into 25+ retailers and are available on Amazon.com and through out own store HumblyHemp.com
It retails at 2.99.
Flavors:
We will launch the bars with three initial flavors. This will allow us to appeal to most taste profiles.
• Cocoa and Sea Salt
• Cinnamon Date
• Berry Vanilla
HANDFULS (In R&D) Expected Launch in Spring 2018:
Our Handfuls will be an innovative snacking product leveraging the portability of our snacks and the RTS “Ready to snack” serving size that is becoming so popular. People are on the go and need something they can throw in a backpack. These portable pouches will be sold in packs of ten, and can be bought as singles at the store level. They can be thrown in a salad, smoothie, bowl, or toss right back when hunger strikes.
Version 1: Toasted Hemp Seed
Flavors: Natural, Sea Salt, Cocoa, Honey, Chili Lime
Version 2: Granola + Hemp Hearts
Flavors: Cinnamon Date, Cocoa+ Sea Salt, Berry Vanilla
*The Phrase Handfuls is in the process of being trademarked.
Hemp Hunks (In R&D):
This product will be a package of crispy and thin hemp seed bars (similar to chocolate bark) They will come in a variety of flavors, with the base always being high-quality hemp seeds and chocolate, with different superfood mixed in.
*The name Hemp Hunks is in the process of being trademarked
Humbly Hemp Bar + ENDO Select Hemp Oil:
We will be offering a premium version of our Humbly Hemp Bars infused with 10mg of Endo Select Hemp Oil. These will be very small batch, and numbered for rarity.
Future Line Extensions:
Humbly Hemp Milk Line (In R&D)
We will be releasing a one of a kind line of hemp milk. Dairy and lactose-free nut milk are in high demand right now. Hemp milk is another variation of this. Hemp milk is more functional than the other dairy alternatives milk. Those with tree nut allergies can enjoy it, it tastes great, and has more protein and omegas.
Instead of coming out with the same old, Plain, Vanilla, and Chocolate. We are going to be releasing flavors like Matcha (green tea), Chai Spice, Dark Chocolate, Etc.
Hemp Protein Power & RTD Protein Drink (In R&D)
We are working on our Protein blend right now that will feature Hemp protein as the main ingredient, and will then mix that and our Hemp Milks to create fantastic RTD protein drinks.
ENDO BRANDS:
February 2018
Endo Water:
ENDO Water is one of a kind Wellness drink. Structured Water, CBSs, and Omegas are some of the biggest wants in the health and wellness market. ENDO Water will be a an herbal flavored water drink targeted to increase the performance of the Endo-Cannabanoid System. It will be lightly flavored, almost an essence, and infused with CBDs (Cannabidiol) and Omegas. CBD IS NON PHSYCOACTIVE and is legal in all 50 states to consume and sell. Our proietary blend is Sugar Free, Naturally Flavored, has a high PH level and has emulsified CBD for increased bioavailability.
The endocannabinoid system (ECS) is a group of endogenous cannabinoid receptors located in the mammalian brain and throughout the central and peripheral nervous systems, consisting of neuromodulatory lipids and their receptors.
*The name ENDO Water is in process of being trademarked .
ENDO Drops:
The easiest and most effective way to get your daily CBD supplementation. These daily drops are blended with amazing essential oils for a no junk taste.
ENDO BRANDS: (Phase 2)
ENDO Mist:
Endo Select Hemp oil infused into a superfood blend with other amazing essential oils and superfoods. We put this potion into a 2 floz spray bottle to make it easy to bring around and supplement anywhere.
ENDO Ease:
Topical Pain relief product, 200mg of Endo Select Hemp Oil infused with an easy pump distribution cap.
Target Market
Health and wellness is becoming a part of everyone’s lives, and eating right is usually the first step. What we have done to test the market for a products like this, is to take a look at the types of consumer that would be looking for our solution. The number of diets trends in America continues to grow, and hemp is the perfect solution for many of them.
Global Industries Analyst Report (GIA), states that the global market for foods developed for individuals with allergies or intolerances is expected to grow to 24.8 billion by 2020. Food allergies and intolerances are a growing public health problem causing higher demand of products that meet special dietary requirements. The biggest concerns:
• Wheat - immune response to one or more proteins found in wheat, does not have to be gluten
• Lactose - Approximately 65 percent of the human population has a reduced ability to digest lactose after infancy. Lactose intolerance in adulthood is most prevalent in people of East Asian descent, affecting more than 90 percent of adults in some of these communities.
• Dairy - Individuals with a dairy allergy are allergic to either one or both of the milk proteins, casein and whey. Milk allergies are more common in children and some people grow out of them.
• Gluten - Only 1% of Americans has celiac disease, but 1/3 of the population claim to be gluten sensitive, and is trying to live a gluten free lifestyle.
• Soy - an exact percentage of Americans dealing with a soy allergy is unknown, but it is one of the “Big 8” food allergies
• Nut Allergy - Hemp is a wonderful substitute for those with nut allergies
Hemp is not only attractive to those with food allergens; individuals who follow a strict diet for any reason will be extremely attracted to hemp. Some of the more popular lifestyle diets include:
• Paleo - based on Google trends, book sales, and website hits, the number of Americans following a paleo lifestyle is in the millions
• Vegetarianism - ”Vegetarianism in America” study, published by Vegetarian Times (vegetariantimes.com), shows that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet
• Veganism - the Vegetarian Times study shows that 0.5 percent or 1 million people, follow an animal free vegan diet
• No GMO - 80% of the food consumed by children in America today are genetically modified. The NO GMO tag is the fastest growing segment in health food
• Kosher - it is estimated that 21% of the 5.3 million Jewish Americans keep kosher.
$RTON Highlight of 10Q filed today
https://www.sec.gov/Archives/edgar/data/15802...q.htm#Item 1. Condensed Financial Statements
Item 1. Business
Our business is conducted through our wholly-owned subsidiaries, Humbly Hemp, Endo Brands, and Humble Water Company. Humbly Hemp sells and markets a line of hemp enhanced snack foods in the Southern California marketplace. Humble Water Company is in a partnership with Springhill Water Co. to develop a line of High Alkaline, Natural Mineral Water. Endo Brands creates and markets CBD consumer products launching Feb. 2018 in Southern California. We will provide high quality and affordable hemp products (focusing on snacks) that are packed with protein, omegas, and free of all major allergens. Our initial product line features healthy snacks, highlighting hemps nutritional benefits, and tapping into the nutritious snacking boom.
We source quality ingredients, and reach out to private label manufactures that already possess the infrastructure to make these products, and to provide them at an affordable price, through a seamless online marketplace, and through regular distribution channels like. We are already working on a with Sunshine Specialties a natural food broker with over 30 years of experience in Los Angeles to get our products in up to 3,000 stores throughout southern California.
Through constant education and promotion, we plan make hemp a part of everyone’s lives. Our unique branding will appeal to every demographic and our commitment to hemp education will grow our market, creating an even bigger category in the U.S. Our goal is to highlight hemp’s versatility through a wide range of nutritional products.
Product Line
Our initial product line will consist of a set of three nutrition bars. We believe this type of product is a perfect start for Humbly Hemp. It will highlight all of the nutritional benefits of hemp, and from the market research we have done, nutrition bars are in huge demand right now.
Phase 1 (Current Portfolio)
Humbly Hemp Snack Bar:
The Humbly Hemp Bar will be a 1.6 OZ, less than 7 grams of sugar, and 8 grams of plant protein. Our bar is certified vegan, and gluten free. We manufacture in a TOP 12 allergen free facility so NO Soy, and NON-GMO’s. From the research we have done with the current products on the market, it will be hard to find another bar that has as many health benefits, to as many dietary segments.
We currently sell into 25+ retailers and are available on Amazon.com and through out own store HumblyHemp.com
It retails at 2.99.
Flavors:
We will launch the bars with three initial flavors. This will allow us to appeal to most taste profiles.
• Cocoa and Sea Salt
• Cinnamon Date
• Berry Vanilla
HANDFULS (In R&D) Expected Launch in Spring 2018:
Our Handfuls will be an innovative snacking product leveraging the portability of our snacks and the RTS “Ready to snack” serving size that is becoming so popular. People are on the go and need something they can throw in a backpack. These portable pouches will be sold in packs of ten, and can be bought as singles at the store level. They can be thrown in a salad, smoothie, bowl, or toss right back when hunger strikes.
Version 1: Toasted Hemp Seed
Flavors: Natural, Sea Salt, Cocoa, Honey, Chili Lime
Version 2: Granola + Hemp Hearts
Flavors: Cinnamon Date, Cocoa+ Sea Salt, Berry Vanilla
*The Phrase Handfuls is in the process of being trademarked.
Hemp Hunks (In R&D):
This product will be a package of crispy and thin hemp seed bars (similar to chocolate bark) They will come in a variety of flavors, with the base always being high-quality hemp seeds and chocolate, with different superfood mixed in.
*The name Hemp Hunks is in the process of being trademarked
Humbly Hemp Bar + ENDO Select Hemp Oil:
We will be offering a premium version of our Humbly Hemp Bars infused with 10mg of Endo Select Hemp Oil. These will be very small batch, and numbered for rarity.
Future Line Extensions:
Humbly Hemp Milk Line (In R&D)
We will be releasing a one of a kind line of hemp milk. Dairy and lactose-free nut milk are in high demand right now. Hemp milk is another variation of this. Hemp milk is more functional than the other dairy alternatives milk. Those with tree nut allergies can enjoy it, it tastes great, and has more protein and omegas.
Instead of coming out with the same old, Plain, Vanilla, and Chocolate. We are going to be releasing flavors like Matcha (green tea), Chai Spice, Dark Chocolate, Etc.
Hemp Protein Power & RTD Protein Drink (In R&D)
We are working on our Protein blend right now that will feature Hemp protein as the main ingredient, and will then mix that and our Hemp Milks to create fantastic RTD protein drinks.
ENDO BRANDS:
February 2018
Endo Water:
ENDO Water is one of a kind Wellness drink. Structured Water, CBSs, and Omegas are some of the biggest wants in the health and wellness market. ENDO Water will be a an herbal flavored water drink targeted to increase the performance of the Endo-Cannabanoid System. It will be lightly flavored, almost an essence, and infused with CBDs (Cannabidiol) and Omegas. CBD IS NON PHSYCOACTIVE and is legal in all 50 states to consume and sell. Our proietary blend is Sugar Free, Naturally Flavored, has a high PH level and has emulsified CBD for increased bioavailability.
The endocannabinoid system (ECS) is a group of endogenous cannabinoid receptors located in the mammalian brain and throughout the central and peripheral nervous systems, consisting of neuromodulatory lipids and their receptors.
*The name ENDO Water is in process of being trademarked .
ENDO Drops:
The easiest and most effective way to get your daily CBD supplementation. These daily drops are blended with amazing essential oils for a no junk taste.
ENDO BRANDS: (Phase 2)
ENDO Mist:
Endo Select Hemp oil infused into a superfood blend with other amazing essential oils and superfoods. We put this potion into a 2 floz spray bottle to make it easy to bring around and supplement anywhere.
ENDO Ease:
Topical Pain relief product, 200mg of Endo Select Hemp Oil infused with an easy pump distribution cap.
Target Market
Health and wellness is becoming a part of everyone’s lives, and eating right is usually the first step. What we have done to test the market for a products like this, is to take a look at the types of consumer that would be looking for our solution. The number of diets trends in America continues to grow, and hemp is the perfect solution for many of them.
Global Industries Analyst Report (GIA), states that the global market for foods developed for individuals with allergies or intolerances is expected to grow to 24.8 billion by 2020. Food allergies and intolerances are a growing public health problem causing higher demand of products that meet special dietary requirements. The biggest concerns:
• Wheat - immune response to one or more proteins found in wheat, does not have to be gluten
• Lactose - Approximately 65 percent of the human population has a reduced ability to digest lactose after infancy. Lactose intolerance in adulthood is most prevalent in people of East Asian descent, affecting more than 90 percent of adults in some of these communities.
• Dairy - Individuals with a dairy allergy are allergic to either one or both of the milk proteins, casein and whey. Milk allergies are more common in children and some people grow out of them.
• Gluten - Only 1% of Americans has celiac disease, but 1/3 of the population claim to be gluten sensitive, and is trying to live a gluten free lifestyle.
• Soy - an exact percentage of Americans dealing with a soy allergy is unknown, but it is one of the “Big 8” food allergies
• Nut Allergy - Hemp is a wonderful substitute for those with nut allergies
Hemp is not only attractive to those with food allergens; individuals who follow a strict diet for any reason will be extremely attracted to hemp. Some of the more popular lifestyle diets include:
• Paleo - based on Google trends, book sales, and website hits, the number of Americans following a paleo lifestyle is in the millions
• Vegetarianism - ”Vegetarianism in America” study, published by Vegetarian Times (vegetariantimes.com), shows that 3.2 percent of U.S. adults, or 7.3 million people, follow a vegetarian-based diet
• Veganism - the Vegetarian Times study shows that 0.5 percent or 1 million people, follow an animal free vegan diet
• No GMO - 80% of the food consumed by children in America today are genetically modified. The NO GMO tag is the fastest growing segment in health food
• Kosher - it is estimated that 21% of the 5.3 million Jewish Americans keep kosher.
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