Yeah, this one, in a more quiet way, is also huge.
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Hempseed , to be honest, is just another natural-product niche. Apple cider vinegar, kombucha, coconut water, pomegranate juice, yadda yadda yadda.
CBDs are a whole new thing. They 'land differently' because whatever their origin in RMHB product, they come to us marketing-wise from out of the marijuana space. CBDs are new, hip, trendy; they're associated with medical marijuana and actual healing; they're hot and very happening.
Being a global leader in CBD product is SO MUCH bigger and better than being in a hempseed-infusion global leader. Difference of night and day, IMAO. CBDs are A THING.