Sell the "sizzle" and not the "steak". First, iden
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Excerpt of Simon Sinek from an episode of Inside Quest.
https://www.youtube.com/watch?v=hER0Qp6QJNU
Start with why -- how great leaders inspire action | Simon Sinek
https://www.youtube.com/watch?v=u4ZoJKF_VuA
$ONCI$ / $HEXA$
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