Yep, I agree we need a more robust team - but, tha
Post# of 40991
We have impressive sales resources and it shows. We have impressive sales/revenue for a company less than 2 years old and projected impressive revenue growth. I think it's the other parts of the business that need to be buttressed.
Sales revenue is not hurting the pps. Less than spectacular communications; marketing research & support; consumer relations; investor relations (that's us); etc. Who is working on product support and development (especially NPD - new product development); engineering etc.? Do we have Internal or external legal support or both.
I do think could guidance could touch revenue AND costs.
One thought about big auto being quiet. New cars represent about 10% of annual sales. Since most new cars are not purchased for young drivers, new car buyers may not see the need to pay a few extra hundred $$$ for this option. Fleet buyers could be our target audience - i.e. shiny, new car and driver controls.I don't know what % of new car buys are made by fleet owners/managers. But if it is less that 20%, you are talking about our apps "fitting" the needs of 2% of all annual car sales.
That's not a winning market plan imo. Our best market attack seems to be exactly where Steve is signing deals: car dealers selling new and used cars; car parts distributor; car parts stores; warranty companies; insurance companies; fleet managers; trucking companies; transportation companies (taxi; uber; kareem). Car makers don't need our products because they have not been deemed mandatory - legally or socially.
We need a robust marketing communications & education plan! Is that Fly?? Is facebook our best (only) approach here? I can't even imagine what kind of lobbying or "regulatory reform" effort would be doable AND work.
Sorry for the long response. Go ONCI

