$HIPH- News just out today is big! PLAYA VISTA,
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PLAYA VISTA, Calif., Jan. 29, 2018 (GLOBE NEWSWIRE) -- Alfred Culbreth, Founder of American Premium Water Corporation (HIPH) APWC announces that it has created a prototype of its hydrogen-infused CBD water, with plans to release to market during the first half of 2018.
After over a year of development, Alfred Culbreth, Founder and Ryan Fishoff, CEO of APWC, the producer of LALPINA Hydrogen Water and GENTS luxury accessories, are pleased to announce that the company has created a prototype of its hydrogen-infused CBD water and is on track to bring the product to market on schedule in the first half of 2018.
“I am thrilled to announce that after many months of R&D, HIPH has finally been able to produce a beta version of the LALPINA hydrogen-infused CBD water “LALPINA HYDROGEN CBD”. We have perfected the process, and are really excited to bring it to market before the end of the 1st half of 2018.” – Stated Ryan Fishoff, CEO American Premium Water Corporation.
Mr. Culbreth added, “There is no other CBD hydrogen-infused product on the market and we’re happy to be the first to launch, with 100% market share. In many CBD products, upwards of 90% of the CBD nutrients are lost in the digestive process. LALPINA HYDROGEN CBD utilizes hydrogen as a delivery mechanism which allows the CBD nutrients to immediately penetrate into the cells, bypassing into the bloodstream, which yields a greater absorption rate of CBD, creating a more immediate effect.”
Mr. Fishoff continued, “We are currently developing an omni-channel go-to-market strategy that will piggyback on the launch of our LALPINA Hydrogen-infused beverage, which includes digital marketing, direct to consumer, Amazon, and retail distribution. Bringing LALPINA HYDROGEN CBD to market will continue to distinguish LALPINA as the preeminent hydrogen-infused brand. We have also initiated the process of filing intellectual property applications for LALPINA HYDROGEN CBD."
Mr. Fishoff, appointed CEO of HIPH this past September, had outlined his plan to bring the LALPINA HYDROGEN CBD to market as one of the company’s paramount objectives for 2018. Being able to create a working beta version of the drink earlier than expected has HIPH positioned for success in advance of the Company launching LALPNA HYDROGEN at numerous promotional events during Super Bowl week in Minneapolis, Minnesota, the site of Super Bowl LII.
“We are excited about having a large presence during the festivities of Super Bowl week, including the Maxim Super Bowl party. This will be great exposure for our brands and will officially launch LALPINA HYDROGEN. There is no better place to do this than on the world’s biggest stage. Getting our hydrogen drink going will lay the foundation for our CBD infused beverage, which has tremendous potential. The CBD market potential is expected to generate $3 billion in revenue by 2020. Establishing a foothold is key, and the fact that LALPINA is the only product in the category will help us capture a large share of that market right out the gate,” concluded Mr. Fishoff.
CBD, the natural phycannbinoid extracted from cannabis, has many therapeutic benefits, among many other commercial applications. With 700% projected growth over the next few years, APWC is excited to enter this high growth sector, joining other companies such as Pot Network Holding Inc (POTN), Elev8 Brands Inc (VATE), Namaste Technologies (NXTTF), Hemp Americana (HMPQ), and Grow Life Inc (PHOT) who have carved out respective niches in the sector. APWC has made preliminary overtures to a number of companies in the space to explore
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