Hamlet: ACT III SCENE ll Hamlet then turns to h
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Hamlet then turns to his mother and asks her, "Madam, how like you this play?", to which she replies "The lady doth protest too much, methinks." Gertrude (who seems to at least suspect that the queen in the play is a stand-in for her) is saying that the Player Queen is being too effusive.
'nuff said...