Finally !!!!! The marketing plans for the NTEK products was discussed. There is $1.2M budgeted for 2018 marketing. The focus for the first year will be on targeting 3050 year old males, as that is the primary market for the 4K TVs being sold. Advertising on broadcast television is not focused. Advertising on Podcasts will be used with several of the biggest podcasts in the world. In addition, placement of on-box advertising with TV manufacturers will be used. Finally, working with retailers to provide free movie coupons to new TV purchasers will be used to target 4K HDR TV customers.
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