$ADAC Adama’s business model has numerous barriers to entry including the significant upfront development cost associated with the new technology development and investments, as well as a crowded marketplace that is dominated by big names including Google, Facebook and Microsoft. These barriers, however, are mitigated by the micro niches that Adama seeks to find, acquire and develop. This niche strategy is best seen in the Alpine Industries acquisition, and the success being realized in that acquisition is the greatest indicator of future success and growth potential. The Alpine acquisition also validates the corporate strategy and provides the company with a blueprint for future acquisition and development opportunities.
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