Good find... I forget who said it here but I agree
Post# of 15187
(Total Views: 339)
Posted On: 01/18/2018 11:33:25 AM
Good find... I forget who said it here but I agree
There is a lot of value for a company to focus just on one entity/product.
I find that CK is trying to exploit the younger generations which I find brilliant.
(Military/colleges/bars etc.) get them used to the product so they grow up with it,
grow with the brand ,and make it a part of their rituals.(that’s how you form habits.)
Then spread it out to pharma,gas stations,and stores. Cover every angle; which they
seem to be doing.
Very impressed with CK. The olympics should help a lot too
TS
There is a lot of value for a company to focus just on one entity/product.
I find that CK is trying to exploit the younger generations which I find brilliant.
(Military/colleges/bars etc.) get them used to the product so they grow up with it,
grow with the brand ,and make it a part of their rituals.(that’s how you form habits.)
Then spread it out to pharma,gas stations,and stores. Cover every angle; which they
seem to be doing.
Very impressed with CK. The olympics should help a lot too
TS
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