As stated, with clarity by Michael Welch in his op
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[reformulation of our flagship energy drinks in the second quarter to improve on an already popular beverage offering[/quote]
Clearly, by continuing to claim that the re-launch will materialize in February, you are ignoring the words of the CEO.
If, as Welch succinctly stated, the product reformulation is slated for the 2nd quarter, it is unlikely a re-launch will occur in February. When it will be has yet to be disclosed by management.