Would be sweet if (down the road) Nissan/Infinity threw out a commercial about beSafe installed in their cars as standard equipment. What's 200 bucks on 20-50 thousand dollar car. Could be that edge that turns some Parents heads their way.
And as progression would have it other auto makers follow suit, not to be left behind.
That's of course if Bermam hasn't already signed them all up.
Just a little daydreaming but not out of the question.