Um...ah...er...
It's all about the marketing.
Take, for instance, the butter alternative "I Can't Believe It's Not Butter".
I Can’t Believe It’s Not Butter! is a popular brand of margarine (a butter substitute) first introduced to retailers in 1981. Due to its worldwide marketing and high sales, many bootlegs of the product have been created, all of which are named with sentences similar to the original. In addition, many parodies of the brand packaging exist online, and offline, and the original packaging is often used as an exploitable.
The margarine brand was originally developed by the J.H. Filbert company in 1979, and was introduced to retail industries in 1981 in Washington, DC. The company was purchased by Unilever in 1986, which resulted in the brand being shipped and marketed in other countries. The marketing campaigns for the brand in the 1980s and 1990s were very notable, and are often a topic of nostalgia – they often featured people in melodramatic situations saying “I can’t believe it’s not butter!” Several memorable commercials featured the male model Fabio. As of 2005, I Can’t Believe It’s Not Butter is the best-selling butter-substitute in America.
Perhaps we can get Fabio to pose with a glucose strip?
*GRINZ*
It's all about the marketing.
Take, for instance, the butter alternative "I Can't Believe It's Not Butter".
I Can’t Believe It’s Not Butter! is a popular brand of margarine (a butter substitute) first introduced to retailers in 1981. Due to its worldwide marketing and high sales, many bootlegs of the product have been created, all of which are named with sentences similar to the original. In addition, many parodies of the brand packaging exist online, and offline, and the original packaging is often used as an exploitable.
The margarine brand was originally developed by the J.H. Filbert company in 1979, and was introduced to retail industries in 1981 in Washington, DC. The company was purchased by Unilever in 1986, which resulted in the brand being shipped and marketed in other countries. The marketing campaigns for the brand in the 1980s and 1990s were very notable, and are often a topic of nostalgia – they often featured people in melodramatic situations saying “I can’t believe it’s not butter!” Several memorable commercials featured the male model Fabio. As of 2005, I Can’t Believe It’s Not Butter is the best-selling butter-substitute in America.
Perhaps we can get Fabio to pose with a glucose strip?
*GRINZ*
