Take a look at some of Monday's midday movers:

Flowers Foods rallied to its all-time high price as it seeks to buy certain brands and assets from bankrupt Hostess Brands.

Research in Motion up over 10 percent on a report which says investor optimism over the upcoming launch of its Blackberry 10 devices has gained momentum.

Shares of the controversial multi-level marketing company Herbalife are higher on suspected short-covering after a report showing Herbalife had the largest short interest increase on the NYSE for the period December 14 through December 31, 2012.

H&R Block is down on a downgrade to "underweight" from "equal weight" by Morgan Stanley.

The health of the consumer and retail is a major theme today. J.C. Penney shares fell on concerns over holiday sales as the company struggles with changes to its retail model.

Competitor Sears Holdings rallied after majority owner and CEO Eddie Lampart boosted his stake by over 300,000 shares to 56.5-percent.

Coach shares are higher after Deutsche Bank raised the price target to $67 from $62 with a "hold" rating.

And Francesca's Holdings sold-off after a premarket rally following increased fourth-quarter guidance on holiday sales and margin performance. Shares of the retail holding company are still up over 50% from its IPO debut on July 22, 2011 at $17 per share.

(Read More: See CNBC's Market Insider Blog)

—By CNBC's Lori Spechler

Questions? Comments? Email us at marketinsider@cnbc.com