The creators of any Crypto Coin allocate a certai
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To make a long story short, you can do whatever you want with an ICO and there is no regulating body currently. China banned ICOs this summer which caused a flash crash but everything bounced right back. The Sec has already closed a few scams and they are watching closely.
I think HJOE is thinking along the lines of allocating HJOE coins based on your percentage of HJOE stock, then open the rest for the public once the ICO opens. They have to come up with a clever idea which gives the HJOE coin value as you are investing in the Blockchain at that point and not the current company.