What does bullet 2 have to do with your marketing
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As to the Q4 report, that is an annual report and won't be out until end of March. Still not a long time in light of current activities surrounding the company.
Trying to play the SEO game too early is a waste of money. I agree improvement is necessary, but throwing a lot of money before 2018, did not make much sense. I'm sure others have differing opinions about where DECN appears on web searches, but let's get a few other things worked out first.