Church and Crawford selects Kalsoft as its System

4:30p ET February 21, 2012 (Business Wire)

Church & Crawford, Inc. (OTC: CCWF) and Kalsoft announce an agreement between the two companies for Kalsoft to become the Sales and System Integrator ("SI") for sales, deployment and first line support for the Church & Crawford's solution for the African market.

Africa, with Kenya at its forefront, is currently the fastest growing mobile phone market in the world. Over the past five years the continent's mobile phone use has increased at an annual rate of 65 percent - twice the global average. In June of 1999, Kenya had 15,000 mobile phone subscribers. By the end of 2004 the country had 3.4 million subscribers, and in the last 18 months this number has grown to over 5.6 million, despite the fact that only 200,000 Kenyan households have electricity. Africa's adoption of mobile phone technology shows the value of inexpensive, mobile computing for a people representative of the 1.4 billion mobile phone users living in the developing world today.

The large numbers of users pose a key challenge to the mobile phone companies that must service the needs of their millions of customers both in terms of keeping costs down and simultaneously providing excellent customer service. It is exactly these mobile phone company customer service requirements that are clearly addressed by the Church & Crawford solution.

Kalsoft is a Premier Microsoft Gold Certified Partner and is committed to deliver the state-of-the-art solutions based on Microsoft technologies. With over 2000 FTE, Kalsoft has subsidiaries based in the U.A.E., Oman, and Lahore, and operate in Kingdom of Saudi Arabia, United Kingdom and the United States through its partners. Kalsoft has successfully developed and implemented solutions for multi sector organisations such as Banks, Hospitals, Universities, Military and Telecoms. Church & Crawford has developed technology that provides computer telephony Integration (CTI) software for mobile phones. This solution enables companies to provision and manage "infinite" number of mobiles devices, i.e. customers. It also presents companies with instant cost reduction and revenue streams, which were previously unavailable. Through its Graphical User Interface (GUI), Orexis technology enables users to interact with companies contact centre's in a clear, efficient manner. It also provides previously unable methods to interact with and have enquiries dealt with in a quicker manner. Combining efficiency, customer service and mobile marketing, Orexis technology is a first of a kind technology. Ray Khan, inventor of Orexis Solutions states, "Kalsoft has all the right credentials. They have the ability to further develop and support the solution, as well as international presence to support our projected customer base. Their willingness to invest into the business is a testament to our proposition." Khurram Kalia, CEO, Kalsoft states, "We have reviewed the Orexis business, its strategy and the solution and it's clear that it has phenomenal growth potential. Kalsoft has in the past invested both in terms of money and manpower into projects, but by far this is the most exciting and innovative proposition we have worked on to date. Kalsoft has the industry and technical knowledge to continue growth of the Orexis Solution. We look forward in implementing the Solution globally."

About Church & Crawford

Church & Crawford is a mobile phone software solutions company. The company develops and implements software solutions for mobile hand phones. Its main area of concentration is the development and implementation of software in these fields: Interactive Voice Response ("IVR") solutions, Computer Telephony Integration ("CTI") software.