Some companies PR signing of contracts for deals that take time to complete. SFOR doesn't IMO because Mark is more conservative. It is just a different strategy and in the end enhances credibility. Sucks for the short term but with a long term focus we will be fine. These days of watching the lowered share price are the price of admission for future gains to be had as things come to fruition IMHO.
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.