You're right Zadie,,,it is a huge cash cow and there are many ways to skin a cat. At some point SB could make contractual arrangements with the owners of the Elderly Care Facilities for HEXA to provide the cleaning and x-ray services and have the Facility add that cost to the cost of the facility. That could be a win-win as the facilities could then advertise that particular service being included at its facility.
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'Everything works out in the end,,,If it hasn't worked out,,it's not the end'