Interesting https://techcrunch.com/2017/12/05/gm-l
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Posted On: 12/06/2017 12:56:33 PM
Interesting https://techcrunch.com/2017/12/05/gm-launches...ervations/ I spoke to GM Director of Global Digital Experience & Connected Vehicles John McFarland about why GM chose to build an in-vehicle ecommerce platform, and in particular one designed to actually be used while driving.
“Rather than having somebody have to, if they’re going to engage on their phone, pull over and get in park while they’re doing it, which causes you to lose valuable time, or even worse, the temptation for people to try to use their phone while driving which is something that we definitely don’t want… we believe in doing everything we can to make it available while making it safe while in motion,” he said.
Distracted driving is always top of mind for automakers, especially given the rising number of human-caused traffic fatalities. NHTSA has made clear how a significant portion of this is down to mobile device usage, which is a major contributor to distracted driving. GM has designed the ecommerce experience to be easy to navigate while on the road safety and securely, partly in hopes that people will take advantage of this rather than trying to accomplish the same thing using their smartphone.
“Rather than having somebody have to, if they’re going to engage on their phone, pull over and get in park while they’re doing it, which causes you to lose valuable time, or even worse, the temptation for people to try to use their phone while driving which is something that we definitely don’t want… we believe in doing everything we can to make it available while making it safe while in motion,” he said.
Distracted driving is always top of mind for automakers, especially given the rising number of human-caused traffic fatalities. NHTSA has made clear how a significant portion of this is down to mobile device usage, which is a major contributor to distracted driving. GM has designed the ecommerce experience to be easy to navigate while on the road safety and securely, partly in hopes that people will take advantage of this rather than trying to accomplish the same thing using their smartphone.
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IS IT INSANITY.. OR DETERMINATION?
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