QVC..claiming slim margins is misleading. More li
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Posted On: 11/22/2017 9:57:57 AM
QVC..claiming slim margins is misleading. More like his product might be overpriced in QVC's eyes.
Generally whatever your cost is to make the product , QVC will sell the product at 4x cost unless you are trying to blowout closeout products.
I think Berman is saying that he refuses to sell his $200 - $250 product for $129 (4x his current cost) .
The bigger issue for ON4 is that QVC requires that they have the product in stock before they will sell units. Given capacity restraints that On4/Cogosense has they can't produce enough units in advance quickly enough (at this time) to supply OVC. Maybe by the same time next year those issues will be resolved.
Generally whatever your cost is to make the product , QVC will sell the product at 4x cost unless you are trying to blowout closeout products.
I think Berman is saying that he refuses to sell his $200 - $250 product for $129 (4x his current cost) .
The bigger issue for ON4 is that QVC requires that they have the product in stock before they will sell units. Given capacity restraints that On4/Cogosense has they can't produce enough units in advance quickly enough (at this time) to supply OVC. Maybe by the same time next year those issues will be resolved.
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