Dublin, Nov. 22, 2017 (GLOBE NEWSWIRE) -- The "Hispanics as Pet Market Consumers" report has been added to Research and Markets' offering.
The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%. Pet ownership has become a marker of increasing acculturation within the Latino population. The vast majority of the 20.3 million Latino pet owners in the United States are either U.S.-born or are bilingual or English-dominant foreign-born Latinos. As acculturated Hispanics continue to make up a larger and larger share of the rapidly expanding Hispanic population in the United States, the number of Hispanic pet owners will continue to grow exponentially. We project that between 2016 and 2021 Latinos will account for half of the growth in the pet owner population. As Latinos continue to enlarge their share of the pet owner population, marketers of pet care products will find that Hispanic pet owners are indispensable to achieving market growth in the years ahead. This new report provides marketers with in-depth insights they can use to reach out to this crucial segment of pet owners. Hispanics as Pet Market Consumers takes a close look at how the profile of Latino pet owners differs from that of other pet owners. For example, 43% of Hispanic pet owners are under the age of 35, compared to just 30% of non-Hispanic pet owners. Hispanics are more likely to own dogs and are less likely to own cats. They also are more likely to own pets such as birds, fish or reptiles. The report highlights trends in the growth of the population of Hispanic pet owners, provides a demographic profile and highlights the consumer behavior of Hispanic pet owners, including their pet expenditure patterns, retail channels favored for pet product purchases, shopping behavior and pet product preferences. It also includes an assessment of marketing approaches that work with Latino pet owners.
Key Topics Covered:
CHAPTER 1: EXECUTIVE SUMMARY INSIGHTS AND OPPORTUNITIES Hispanic Pet Ownership Registers Steady Upswing Multicultural Population Responsible for Most of the Growth in Pet Ownership Acculturation Triggers Increased Level of Pet Ownership Hispanic Pet Ownership Will Continue to Accelerate Latino Spending on Pets Growing at Above-Average Rate Marketers Should Recognize High Degree of Acculturation of Latino Pet Owners Millennial Hispanic Pet Owners Deserve Special Attention Store Brands Have Room to Grow with Latino Pet Owners Unique Concerns of Latino Pet Owners Create Opportunities for Pet Food Marketers Latinos Offer Natural and Organic Pet Food Marketers a Path to Success Need to Heighten Awareness of Preventative Value of Flea/Tick Control Products Hispanics Hold Key to Expanding Market for Products for Pets Other Than Dogs or Cats PROFILE OF HISPANIC PET OWNERS More Than 20 Million Latinos Own Pets Hispanics Account for One in Three Bird Owners Latinos More Likely to Have Multiple Dogs, Birds or Reptiles Younger Dogs More Common Among Latino Owners Smaller Dogs Catch Fancy of Latino Pet Owners Hispanic Pet Owners Less Affiliated with Hispanic Culture Puerto Ricans Most Likely to Own Pets Mexicans Favor Dogs or Cats, Other Latinos Prefer Fish, Birds or Reptiles Latino Pet Owner Population Has Solid Middle-Income Base Latino Pet Owners Have Higher Incomes Than Non-Pet Owners CONSUMER BEHAVIOR Latino Pet Owners More Likely to Head to PetSmart or Petco Latino Pet Owners Less Likely to Shop Online Millennial Hispanic Pet Owners More Attuned to Online Shopping Hispanic Use of Flea and Tick Control Products Differs Hispanic Cat Owners More Likely to Take Steps to Control or Prevent Heartworm Price Matters More to Latino Pet Owners Latino Dog Owners More Likely to Humanize Dog Foods Pet Food Product Safety Concerns Latino Pet Owners Latino Cat Owners More Concerned About Cat Food Characteristics Price and Availability of Natural/Organic Pet Products Seen as Obstacles MARKETING TO HISPANIC PET OWNERS Latino Pet Owners More Likely to Prefer English-Language Media Spanish-Language Ads Less Effective with Hispanic Pet Owners Hispanic Pet Owners Less Likely to Need Spanish-Language Labeling TV Advertising Engages Hispanic Pet Owners English-Dominant Hispanic Pet Owners Download Entertainment Product Placement Effective with Latino Pet Owners Celebrity Marketing Works with English-Dominant Latino Pet Owners More Acculturated Latino Pet Owners Heavily Involved in Social Media Latino Pet Owners Reward Companies Engaged in Pet Welfare Causes CHAPTER 2: INSIGHTS AND OPPORTUNITIES TOPLINE TRENDS IN HISPANIC PET OWNERSHIP Hispanic Pet Ownership Registers Steady Upswing Hispanics Gain Bigger Share of Pet Owner Population Number of Hispanic Pet Owners Skyrockets Pet Ownership Surpasses Growth in Hispanic Adult Population Hispanic Pet Owners Outpace Other Multicultural Pet Owners Multicultural Population Responsible for Most of the Growth in Pet Ownership 2007-2016 Number of Latino Dog Owners Doubles Between 2007 and 2016 Latinos Help Stem Decline in Ownership of Pets Other Than Dogs or Cats Acculturation Triggers Increased Level of Pet Ownership Hispanics as Pet Market Consumers Hispanic Pet Ownership Will Continue to Accelerate MARKET OPPORTUNITIES Latino Spending on Pets Growing at Above-Average Rate Marketers Should Recognize High Degree of Acculturation of Latino Pet Owners Millennial Hispanic Pet Owners Deserve Special Attention Store Brands Have Room to Grow with Latino Pet Owners Unique Concerns of Latino Pet Owners Create Opportunities for Pet Food Marketers Latinos Offer Natural and Organic Pet Food Marketers a Path to Success Need to Heighten Awareness of Preventative Value of Flea/Tick Control Products Hispanics Hold Key to Expanding Market for Products for Pets Other Than Dogs or Cats CHAPTER 3: PROFILE OF HISPANIC PET OWNERS OVERVIEW More Than 20 Million Latinos Own Pets More Than Half of Latinos Are Pet Owners Hispanics Account for One in Three Bird Owners Pet Ownership Patterns Differ Latinos More Likely to Have Multiple Dogs, Birds or Reptiles Younger Dogs More Common Among Latino Owners Smaller Dogs Catch Fancy of Latino Pet Owners Places: Hispanic vs. Non-Hispanic Pet Owners, 2016 46 Latinos Use Social Media to Brag on Their Pets Hispanic Pet Owners See Pets as Good Practice for Raising Kids IMPACT OF ACCULTURATION AND NATIONAL HERITAGE ON PET OWNERSHIP Acculturation Provides Context for Understanding Latino Pet Owners Latino Pet Ownership Closely Linked to Acculturation Hispanic Pet Owners Less Affiliated with Hispanic Culture Language Provides Important Clue to Hispanic Pet Ownership Puerto Ricans Most Likely to Own Pets Mexicans Dominate Pet Owner Population Mexicans Favor Dogs or Cats, Other Latinos Prefer Fish, Birds or Reptiles DEMOGRAPHIC HIGHLIGHTS OF HISPANIC AND NON-HISPANIC PET OWNERS Latino Pet Owners Far Younger Than Other Pet Owners Males Form Majority of Hispanic Pet Owners Latino Pet Owner Population Has Solid Middle-Income Base Household Structure Differs Hispanics vs. Non-Hispanics, 2016 Lower Rate of Homeownership Affects Choices of Latino Pet Owners DEMOGRAPHIC HIGHLIGHTS OF LATINO PET OWNERS AND NON-PET OWNERS Latino Pet Owners Slightly Younger Than Non-Pet Owners Latino Pet Owners More Likely to Live in Southwest and on West Coast Hispanic Pet Owners Less Likely to Have College Degree, More Likely to Work Full-Time Latino Pet Owners Have Higher Incomes Than Non-Pet Owners Pet Owners Live in Larger Households Latino Pet Owners Much More Likely Than Other Latinos to Own Their Home CHAPTER 4: CONSUMER BEHAVIOR
PET SPENDING BY HISPANICS REBOUNDS Hispanic Spending on Pets Totals $4.1 Billion WHERE LATINOS SHOP FOR PET PRODUCTS Latino Pet Owners More Likely to Head to PetSmart or Petco Acculturation Matters in Channel Choices of Latino Pet Owners Latino Pet Owners Less Likely to Shop Online Millennial Hispanic Pet Owners More Attuned to Online Shopping PET PRODUCT PREFERENCES Latinos Are More Active Buyers of Pet Products Hispanic Use of Flea and Tick Control Products Differs Spanish-Dominant Pet Owners Most Likely to Buy Flea/Tick Control Products Hispanic Cat Owners More Likely to Take Steps to Control or Prevent Heartworm Store-Brand Pet Foods More Popular with Latinos Price Matters More to Latino Pet Owners Health Concerns Play Key Role in Choice of Pet Foods Latino Dog Owners More Likely to Humanize Dog Foods Dog Foods: Hispanic vs. Non-Hispanic Dog Owners 2016 Pet Food Product Safety Concerns Latino Pet Owners Non-Hispanic Pet Owners, 2016 Hispanic Dog Owners Place Higher Value on Buying the Food Fido Likes Dog Food: Hispanic vs. Non-Hispanic Pet Owners, 2016 Fewer Differences When It Comes to Caring About What's in Dog Foods Latino Cat Owners More Concerned About Cat Food Characteristics Natural/Organic Pet Foods Appeal to Latinos Price and Availability of Natural/Organic Pet Products Seen as Obstacles Natural Products Sold by Pet Stores Get Higher Marks Stores Such as Supermarkets or Supercenters: Hispanic vs. Non-Hispanic Pet Owners, 2016 SHOPPING BEHAVIOR Acculturation Affects Use of Coupons English-Dominant Pet Owners Most Likely to Use Smartphones When Shopping Store: Hispanic vs. Non-Hispanic Pet Owners and Hispanic Pet Owners by Languages Spoken at Home, 2016 Hispanic Pet Owners by Languages Used at Home, 2016 CHAPTER 5: MARKETING TO HISPANIC PET OWNERS MEDIA PREFERENCES Latino Pet Owners More Likely to Prefer English-Language Media Spanish-Language Ads Less Effective with Hispanic Pet Owners Hispanic Pet Owners Less Likely to Need Spanish-Language Labeling MARKETING TO HISPANIC PET OWNERS TV Advertising Engages Hispanic Pet Owners English-Dominant Hispanic Pet Owners Download Entertainment Product Placement Effective with Latino Pet Owners Celebrity Marketing Works with English-Dominant Latino Pet Owners Preference vs. Non-Hispanic Pet Owners, 2016 Cellphone Advertising Succeeds with English-Dominant Hispanic Pet Owners Hispanic Pet Owners by Language Preference vs. Non-Hispanic Pet Owners, 2016 More Acculturated Latino Pet Owners Heavily Involved in Social Media Latino Pet Owners Reward Companies Engaged in Pet Welfare Causes Significant Role in Which Pet Brands I Buy: Hispanic vs. Non-Hispanic Pet Owners, 2016
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