U.S. E-Cigarette Consumer Survey 2017: Majority of

Dublin, Nov. 20, 2017 (GLOBE NEWSWIRE) -- The "U.S. Consumer Survey: Vapers Moving To Sophisticated Mod Devices" report has been added to Research and Markets' offering.

An online survey was carried out on U.S. e-cigarette consumers between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association) and a number of other associations and trade press.

Report Findings

• In December 2016, we surveyed U.S.-based vapers through an online panel, which sampled the population in four key U.S. regions.
• The majority of e-cig users chose closed systems as their primary device.
• The market primarily consists of dual users (75%), a slight decrease on our 2015 survey.
• Overall, the majority of e-cig users vape less than daily. Even considering vapers who exclusively use e-cigs and not tobacco products (solus users), only 52% of them vape daily.
• The majority of closed-system sales and a high proportion of open-system sales go through the traditional tobacco channel, which appears to have grown in popularity since 2015.
• Sales are shifting toward traditional retail channels, which is surprising for open-system users, who generally prefer to shop at vape stores.
• The open-system market is highly fragmented in terms of brands, especially within e-liquid.
• Tobacco, menthol and fruit are the most popular flavours and dual users prefer tobacco.
• The majority of vapers use a secondary device and approximately a quarter use a secondary device belonging to a different type of e-cig.

Key Topics Covered:

1. Executive summary 2. Introduction and methodology 3. Respondent profile 4. E-liquids 5. Bottle sizes 6. Nicotine strength 7. Flavour 8. E-liquid brands 9. Hardware 10. Tank component 11. Secondary device use 12. Distribution channels 13. Consumer motivation 14. Key criteria for hardware and e-liquid selection 15. Continued usage

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