Interesting read here : http://homes.yahoo.com/ne

Interesting read here :

http://homes.yahoo.com/news/cable-spiffs-up-w...37165.html

pretty much any tv network that can be found on internet can be viewed on cable and satellite systems in near future.

LAS VEGAS— As new Internet TV players look to invade the living room, some cable and satellite operators are stepping up their embrace of Web technology to jazz up aging interfaces and head off subscriber defections.

At the Consumer Electronics Show Monday, Cox Communications Inc., the third-largest cable operator by subscribers, unveiled a new Internet-enabled set-top box and iPad app with Cisco Systems Inc. to allow customers to search live TV channels as well as third-party online video outlets through a single guide.

The Atlanta-based cable company says it plans to integrate video services like Netflix Inc. into the set-top box and an iPad app over the course of this year, so customers can surf through live TV and streamed content all in one place.

Other pay-TV providers, including Dish Network Corp. and Comcast Corp., are making similar moves to soup up the TV experience. The action largely comes in response to the proliferation of online video available outside the cable ecosystem, including streams from Netflix and other offerings like Amazon.com Inc.'s Prime and television networks' apps and websites.

Many cable and satellite companies are also trying to appeal to subscribers who are turned off by clunky set-top guides and instead prefer Web-video devices that offer far more attractive interfaces.