Again, demand has never been the issue here. They have proved their concept (in the L.A. market anyway).
The issue is lack of execution to grow this concept. Parsi announced 6-12 stores by EOY, we have zero.
THAT is the issue with $GIGL right now. NOT that people like the place. They do.
So now they need to grow before another company fills this space.
If you aren't growing, you're dying and if $GIGL doesn't get going, some other playscape company will add a healthy menu to their business and take that market share before $GIGL has a chance.
Chuck E. Cheese already has a salad bar and healthy wraps options, so all they need to do is add main dishes and they will start establishing a foot print in the healthy food/play activities sector. You can make an argument that since they already have healthy food options as a good part of their menu that they have one foot in this space already.
Yes, they have different games than $GIGL but in reality, a place with healthy food with stuff for the kids to do is all parents care about. They aren't going to go to McDonald's instead of an activities based restaurant because Chuck E. Cheese has arcade games instead of face painting.
Anything that has healthy food that also keeps the kids busy will work. Especially if there is no other healthy food/activities based place to eat at.
Parsi keeps announcing things that don't happen. That is the issue right now.