Ackroo signs definitive agreement to acquire the a

OTTAWA, ON --(Marketwired - November 15, 2017) - Ackroo Inc. ( TSX VENTURE : AKR ) ( OTC PINK : AKRFF ) (the "Company"), a gift card, loyalty and rewards technology and services provider, and KESM Transaction Solutions Inc. ("KESM") along with their US affiliate, LoyalMark LLC ("LoyalMark"), are pleased to announce that they have signed a definitive agreement under which Ackroo will acquire the loyalty rewards business operated by KESM and LoyalMark in Canada and the US. KESM, and its affiliate LoyalMark, offer a value added gift card and loyalty rewards platform to a range of large and small retail merchant clients. The combined business will support over 4,000 locations and is projected to generate approximately $5,000,000 in revenue and between $700,000 and $900,000 in positive EBITDA in 2018 alone.

Under the terms of the acquisition, Ackroo will acquire the LoyalMark software and hardware platform and all related customer contracts. In consideration for the acquisition, the Company will issue 35,800,000 common shares and will complete two cash payments totaling $200,000 to KESM. The first $100,000 payment due within 5 days from the signing of the definitive agreement and the final $100,000 payment due on or before April 1 ^st 2018. The common shares issued in connection with the acquisition are subject to a statutory hold period ending four months and one day after issuance. Completion of the acquisition remains subject to the approval of the TSX Venture Exchange, which is expected to close within 30 days.

"We are very excited to have come to final terms with the ownership team at KESM/LoyalMark," commented Steve Levely, Chief Executive Officer of Ackroo. "We have known for some time the value of combining the entities together and with Ackroo now firmly stabilized and structured for even greater growth it became the perfect time to consolidate so that we can scale together. We are thrilled to gain technology advancement, a great portfolio of small and large clients in both the US and Canada, as well as add key talent to the organization. Most importantly the combined companies will generate a significant amount of profit for the business allowing us to continue down our path of consolidating and simplifying the segment while putting us ahead of our goal of supporting 10,000 + locations by 2022."

"Joining Ackroo is a great win for our customers and our staff," commented Mike Sorbara, President of KESM/LoyalMark. "We have spent the last 16 years successfully building out our business in order to establish ourselves as a market leader in the segments we serve. We are very happy with what we have accomplished and have been looking for ways to take our business to the next level. The opportunity to combine with Ackroo was the answer we were looking for as Steve and his team will introduce many additional products and services to our clients and in turn Ackroo will be able to leverage our technology and team to become the dominant provider we have been striving to be. A big win for everyone involved."

About KESM/LoyalMark

Established in 2001, KESM Transaction Solutions Inc. and their US affiliate LoyalMark LLC, provide gift card and loyalty processing solutions and services across North America to businesses of all sizes. Specializing in segments like oil and gas, hospitality and general retail, the LoyalMark solution is a secure, affordable, and powerful solution that is easy to design, implement and manage. For more information, visit www.loyalmark.com .

About Ackroo Ackroo provides gift card and loyalty processing solutions to help retail and hospitality merchants of all sizes attract, retain and grow their customers and their revenues. Through a SaaS based business model Ackroo provides an in-store and online automated solution to help merchants process gift card & loyalty transactions at the point of sale, provide key administrative and marketing data, and to allow customers to access and manage their gift card and loyalty accounts. Ackroo also provides important marketing services to assist their merchants with utilizing Ackroo's technology solution. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com .

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements This release contains forecasts and forward-looking statements that are not guarantees of future performance and activities and are subject to risks and uncertainties. The company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, but are not limited to: the company's ability to raise enough capital to support the company's go forward plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the company operates; projected capital expenditures and liquidity; changes in the company's strategy; government regulations and approvals; changes in customers' budgeting priorities; plus other factors that may arise. Any forward-looking statements in this press release are made as of the date hereof, and the company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.