Done. At a time when everyone is pissed about the

Done. At a time when everyone is pissed about there taxes, selling the idea to constituents shouldn't be hard. Many people recycle, but many more do not. Sell the idea. Give evreryone who has a tote a small sign for their lawn. "Proud to Recycle". Puts peer pressure on their neighbors a little bit and helps spread the word.
Lower taxes is always an incentive for property owners.