(Now .25) R-E-A-D-S-L-O-W (The President of Activi

(Now .25) R-E-A-D-S-L-O-W (The President of Activision's value division) and Executive Vice President for Publishing distribution.

http://www.linkedin.com/pub/danny-hammett/16/7a0/593

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President, ACTIVISION Value / Executive Vice President, ACTIVISION Activision Public Company; 5001-10,000 employees; ATVI; Computer Games industry

May 1997 – October 2003 (6 years 6 months) Greater Minneapolis-St. Paul Area, Los Angeles CA, New York City NY

As Executive Officer of ATVI ( NASDAQ ) as well the creator of Activision Value and Partner Publishing Distribution Division.

Responsible for the merger of EXPERT, HeadGames and Elsenore Multimedia as well internal studios of ATVI and creation of a Partner Publishing Group and new distribution division into the ATVI Value Publishing Group, Activision Minneapolis generating over $500m in revenue.

I have personally created such noted brands as Cabelas Big Game Hunter, the EXtreme Sports Series, precursor to the HO Pro SERIES athletes, Tony Hawk, Matt Hoffman, Sean Murray as well MUCH MORE. Integral in securing the partnerships with Major Movie studios and IP to include Marvel, Disney, Dreamworks, Pixar just to name a few, and known for unique fleet of foot design capabilities to bring social news and activities to the interactive screen and capatilize where possible.

Managed the robust catalog of ATVI IP and published over 2000+ successful products over my tenure. To note Cabela's BIG GAME HUNTER Franchise alone has generated over 2B in sales since its creation and is the longest standing IP and Brand in the ATVI LIBRARY.

Personal sales numbers in my career reach well beyond 20B and the tangible revenue accredited continues to this day.