NetworkNewsBreaks – Tapinator, Inc. (TAPM) Devel
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Mobile games developer and publisher Tapinator, Inc. (OTCQB: TAPM) is taking the mobile gaming market by storm with its unique business model. The company’s founder and CEO Ilya Nikolayev, recently featured in an Entrepreneur.com article (http://nnw.fm/3ohD5), said the three keys to the company’s success are being quantitative before creative, developing quickly and creating an ecosystem of apps. An article discussing this reads: “The second key, he said, is to develop games quickly, then keep improving them, modeled after the Japanese business philosophy of Kaizen. TAPM has adopted a two-tier development approach: Full-Featured Games and Rapid-Launch Games. In the first, the company builds unique, high quality content targeting deep player engagement and long-term franchise creation. The company’s Rapid-Launch Games, by contrast, offer quickly consumable, entertaining content that is often based on popular culture trends.”
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