Question about the cheap rentals.

Lots of people constantly post about using all of the cheap rentals they bought on those massive holiday sales from a couple years ago. My question is this. When you guys use these rentals are you hurting the company? I presume Ntek has to pay $2-$3 bucks a film. So when these rentals were bought for under a buck doesn't it hurt the company each time you use one? It so, would it be wise to agree as a message board not to use these until we're on a groove? Can anyone get any kind of confirmation on this? I presume this was just Jeff's way of keeping the lights on with the idea nobody would ever use all of those rentals.