Global Mobile Value Added Services (MVAS) Strategi

Dublin, Oct. 25, 2017 (GLOBE NEWSWIRE) -- The "Mobile Value Added Services (MVAS) - Global Strategic Business Report" report has been added to Research and Markets' offering. This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. The report profiles 127 companies including many key and niche players such as:

• Amazon.com, Inc.
• America Movil SAB de CV
• Apple, Inc.
• AT&T, Inc.
• Bharti Airtel Limited
• Blackberry Limited
• Computaris International Ltd.
• Dialogic, Inc.
• eServGlobal
• Etihad Etisalat Co.,
• Gemalto NV
• Google, Inc.
• Huawei Technologies Co. Ltd.
• Intersec SA
• KongZhong Corp.
• Mavenir Systems, Inc.
• NTT DoCoMo, Inc.
• OnMobile Global Ltd.
• Opencode Systems Ltd.
• Samsung Electronics Co. Ltd.
• Samsung Apps
• Sprint Corporation
• Tech Mahindra Limited
• CanvasM Technologies Limited
• Mahindra Comviva
• Telefnica S.A.
• Vodafone Group plc
• ZTE Corporation

Key Topics Covered:

1. INDUSTRY OVERVIEW A Prelude Key Milestones in Telecom Industry Internet Revolution Boosts MVAS Market The Unique Resilience of MVAS Reshuffling of the MVAS Value Chain Development of the New 'VAS 2.0' Ecosystem Mobile Tipping Point: A Fast Approaching Phenomenon Mobile Value Added Services Primed to Expand Untapped Opportunities in Developing Markets VAS Providers Gear Up for Wider Clientele Offering of Value Added Services to Boost Adoption of m-Commerce Providing MVAS Now More of a Compulsion than an Option for MSPs From MSPs to Mobile Users Entire Mobile Industry Value Chain Bets Big on MVAS A Peek at Various Value Chain Participants in MVAS Market Application-to-Person Messaging SMS Alternatives Emerge as the Mainstream OTT Messaging Apps Complementary or Supplementary to SMS? VAS to Generate Huge Opportunities in Content and Applications Factors Facilitating Mass Adoption of Content and Application Mobile Music Downloads Rule the Roost in Emerging Markets Mobile TV The Next Big Bet Market Strategies Strengthening Operator Billing for Drive Monetization Devoting more resources on apps Capable of Generating High ROI Freemium Model Partnering with OTT Players Accepting Prepaid Segment Reducing Complexity of Data Plans Outlook Growth in Mobile Users to Drive MVAS Key Opportunity indicators Growing Smartphone Sales Lends Traction to MVAS Market Opportunity Indicators Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart) Media Tablets too Add to the Demand for MVAS Apple App Store & Google Play Revolutionize Mobile Content Distribution Lend Traction to MVAS App Store vs Google Play: A Comparative Analysis Paid Services or Free Apps Opportunity Nevertheless for MVAS Participants Changing Consumer Mobile Usage Habits Augur Well for MVAS Market Breakdown by Category (2015) (includes corresponding Graph/Chart) Favorable Demographic Trends Strengthens Market Prospects for MVAS Developing Markets Hotspots for Growth Opportunity Indicators Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets 2. NOTEWORTHY TRENDS, DRIVERS & ISSUES Rising Usage of Connected Devices A Key Growth Driver Mobile Browsing A Major Revenue Contributor Key Statistical Data Data and New Technologies Rule the Roost Growth of VAS and OTT Services Advent of Social Media Platforms Foster Growth for MVAS Increased Mobile Engagement Expected to Drive M-Commerce Revenues Content Marketing, a Major Marketing Tactic for E-commerce Chatbots for Handling Growing Volume Social Media Platforms Help Brands to Serve Customers Implementation of Business Features and Analytics Paid Advertising Grows Rapidly Across Multiple Channels Conversational E-Commerce for Conveying Personal Recommendations Safe and Secure Payment Processing Technologies on Mobile Platforms Artificial Intelligence for Automatic Interaction Native Push Notifications, a Powerful Tool Faster Delivery for Attracting Customers Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers' Mobile Communications Behaviors VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing Growing Popularity of In-aisle Payment Technology Personalized Experience for Customers Online Advertising Driving MVAS Popularity of Video Content Ecommerce and mCommerce Improved Social Engagement on Social Media Wearables Drive MVAS Trends Shaping the Global Mobile Ecosystem Artificial Intelligence for Strengthening Performance of Emerging Sectors Impressive Growth in Revenue Generation by Content Services Robust Demand of Smartphones in Emerging Markets Primary Use of Mobile Internet by New Mobile Subscribers Asian Markets to Contribute Maximum New Mobile Subscribers Growth in OTT Communications Apps Negatively Impacting P2P SMS A2P SMS Adoption by Enterprises Continues to Grow Innovations in A2P SMS Landscape Quality Enhancement Enhancing Effectiveness MNOs Move to Protect Revenues Enterprise Communications Enter the OTT Space Greater Engagement of OTT Communications Apps with Enterprises Use of SMS for Internal Communication in Enterprises Expanded Usage of SMS Communication by Enterprises Key SMS Alternatives Future Technological Developments WebRTC in the Enterprise Growing Usage of WebRTC Technology in Enterprises WebRTC as Substitute for A2P SMS Mobile Finance The Fastest Growing MVAS Segment Smartphones: A Key Enabler of Mobile Finance/Commerce Select Innovative Mobile Apps for M-Commerce: Name and Brief Description Mobile Banking Market An Intensifying Mobile Data Traffic Stream Mobile Payments A Large Revenue Generator Location-Based Services Extend Opportunity Location-Based Advertising Gain Rapid Adoption Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services Growing Demand for Entertainment Content Key Opportunity Indicators Mobile Music Fuels MVAS Market Growth Key Statistical Data Presented as Percentage Share of Mobile Users Accessing Music Applications Over Mobile Phones by Time Spent (for the year 2016) (includes corresponding Graph/Chart) Mobile Gaming Offers Opportunities On a Platter Key Statistical Data Lure of Mobile Games Tough To Resist Key Statistical Findings Strong Demand for Mobile Video Provides Growth Impetus 'Videoization' of MVAS Gains Momentum Mobile TV Generates Additional Revenues for MVAS Market Participants Mass Adoption Focus Area for Operators Mobile TV Holds Bright Prospects for Mobile Advertising Revenue Mobile Gambling Market on Roll Worldwide 'Social Networking on the Move' Encourages MVAS Market Growth Key Statistical Data Utility MVAS to Grow in Popularity in Coming Years M-Governance: An Emerging Frontier M-Learning: Learning on the Move M-Learning VAS A Lucrative Market M-Health Gaining Traction in Healthcare Key Factors Driving mHealth Medical Apps: Where Health Meets Technology M-Agriculture Tends to Emerge as a Boon for Agriculture Community M-Advertising Gains Prominence Key Statistical Data Enterprise: A Critical Segment for Mobile Data Providers M-Engagement: The Future of MVAS High-Speed Networks Determine Success of New Mobile MVAS Services MVAS Over Wi-Fi: An Emerging Revenue Generator Cloud The New Paradigm for Mobile VAS Network Operators Lean Towards Managed MVAS Services Key Issues & Challenges Piracy A Burning Issue for Digital Music & Video Content 3. MOBILE VALUE ADDED SERVICES AN OVERVIEW An Introduction Characteristics of Value Added Services Advantages Disadvantages of VAS Costs of Value Added Services Value Added Services A Classification Based on Nature of Service Delivery Standalone Non-Standalone Based on Nature of Service Mobile Browsing Mobile Finance Mobile Payments Mobile Banking Location-Based Services Mobile Texting Other Mobile Value-added Services Social Networking Entertainment Call Management Services Push-to-Talk Location Sensitive Billing VAS Applications 4. SERVICE LAUNCHES Terrapay Introduces international mobile money transfers in Uganda Apple Launches Redesigned App Store OnMobile Introduces ONMO Express App in the US Samsung Unveils Samsung Pay Samsung Introduces Samsung Pay in India Apple Unveils Clips ZTE Introduces RCS Based Video Call Solution Route Mobile and Aircel Partner to Introduce SMSC-as-a-Service BSNL Offers Discounts on VAS for NGN Customers Intex to Introduce VAS on Company's Devices Google Partners with Sprint to Launch RCS Messaging AT&T Unveils New Mobile Share Advantage Plan Sparkle and 365squared Introduce SMS Booster for Mobile Operators 365squared Unveils 365messenger Defne Introduces Intelligent Mobile Marketing Platform eServGlobal Introduces Advanced Customer Adoption Module Vodafone Introduces Vodafone Cash in Ghana Telefnica and TeleSign Unveil 'Travel Alerts' eServGlobal Introduces Mobile Money Smartphone App 5. RECENT INDUSTRY ACTIVITY Samsung Pay and PayPal Sign Strategic Partnership Huawei and WorldRemit Partner for Expanding Mobile Money Transfer Footprint LINK Mobility to Acquire Voicecom AD MTS Introduces Redesigned Money Wallet App IMImobile and Telenor Group Sign Agreement Nunace Acquires mCarbon Tech Innovations Xura to Acquire Mitel Mobility Carlyle Group Acquires Minority Stake in FS Payguru and Empello Sign Strategic Partnership for Mobile Payments in Turkey Digital Turbine Enters into Partnership with Brightstar to Provide VAS to OEMs and Carriers Mahindra Comviva Becomes VAS Partner for du Vodafone and HomeSend to Extend M-Pesa to New Markets Orange and Google Enter into Partnership for VAS in the Middle East & Africa FIH Mobile Acquires Minority Stake in MoMagic Technologies Google Takes Over Jibe Mobile Merged Entity of Comverse and Acision Renamed Xura Comverse Acquires Acision mGage Acquires Unicel Technologies PayPal Acquires Paydiant Mahindra Comviva to Expand its Business in the Americas 6. FOCUS ON SELECT PLAYERS 7. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 127 (including Divisions/Subsidiaries 143)

• The United States (24)
• Canada (4)
• Japan (1)
  • Europe (26)
  • France (6)
  • Germany (2)
  • The United Kingdom (4)
  • Italy (1)
  • Spain (2)
  • Rest of Europe (11)
• Asia-Pacific (Excluding Japan) (66)
• Middle East (5)
• Latin America (3)
• Africa (14)

For more information about this report visit https://www.researchandmarkets.com/research/g...bile_value

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