New Age Beverages Corporation Forms Partnership with

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
58
New Age Beverages Corporation Forms Partnership with Advantage Solutions to Expand US Key Account Penetration

DENVER, CO--(Marketwired - Oct 17, 2017) - New Age Beverages Corporation (NASDAQ: NBEV)

  • Advantage Solutions, with more than 120 offices nationally, manages more than $65 Billion of CPG brands

  • Agreement covers all channels to build on New Age's recent growth with major national retail accounts

New Age Beverages Corporation (NASDAQ: NBEV), the Colorado-based leading all-natural and organic healthy functional beverage company whose brands include Xing®, Aspen Pure® Probiotic, Búcha® Live Kombucha, Marley®, and Coco-Libre®, today announced the formation of a partnership with Advantage Solutions, one of the leading sales and marketing agencies in the consumer packaged goods industry.

Advantage Solutions is a multi-billion-dollar enterprise with offices in over 120 cities throughout the United States calling on more than 17,000 retail accounts and conducting more than 250,000 sales calls annually. The company has unprecedented retailer access and relationships with a long track record of success, and currently represents brands that make up more than $65 billion in retail sales. Advantage works with world class brands including La Croix, Ben & Jerry's, Seventh Generation and others.

Joel Turner, Director of Sales for Advantage Solutions, commented, "We partnered with New Age because of their full portfolio of healthy beverages that we know retailers and consumers are gravitating to more and more. New Age's one-stop-shop approach makes it very efficient for us to work with them, and the response from retailers to their entire portfolio has been tremendous. Their new brands are innovative and on trend and we see nothing but upside as we work with their team to expand the depth and breadth of New Age with major retailers across the US."

New Age has been expanding key account penetration as a key priority since it was formed last year. The Company started out with less than 20,000 key accounts in 2016 in mostly the Western United States. Since that time, the firm has added more than 10 of the top 100 global grocery, mass, club and convenience retailers into its mix, including 7 Eleven, Circle K, H-E-B, Jumbo, BJ's Wholesale, Ahold Delhaize, Loblaw's, Sobeys and others.

Michael Cunningham, New Age's SVP of Sales, commented, "Advantage Solutions is a world class partner with embedded resources in all markets in virtually all accounts across all channels. We partnered with them because of their extensive reach, quality reputation, and the nearly 800 associates working on sales of the New Age portfolio. In September alone, New Age added 10,047 new points of distribution, many of which Advantage Solutions partnered with us to gain. None of the impact from those accounts is in our Q3 numbers, but the benefit will be seen in Q4 and beyond. We have just scratched the surface in our national key account penetration, and we know that our portfolio is bang on for retailers and consumers as they increasingly switch to healthier choices." 

Since uplisting to the NASDAQ exchange in Q1 2017, New Age has completed a number of additional acquisitions, significantly strengthened its financial platform, and established a brand portfolio competing all in the growth categories of the beverage industry. The Company's one-stop-shop strategy of providing a portfolio of healthy functional beverage brands for retailers and distributors has led to New Age becoming one of the top 10 healthy beverage companies in the world. On its newly acquired brand platforms, New Age has developed Marley Mate, a yerba mate beverage; PediaAde, a children's rehydration beverage; and Aspen Pure Probiotic, the world's first probiotic water. New Age is rolling these products out now and is also launching innovative new offerings under its Xing and Coco-Libre brands in the 4th quarter. Significant investments have been made behind these initiatives in Q3 that are expected to contribute to above expectations performance on a full year basis in 2017 and provide a larger base from which to drive further growth in 2018. 

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado-based, leading all-natural and organic healthy functional beverage company that was founded in 2003. The Company competes in the fast-growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Marley Mate™, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company's brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites http://newagebev.us, http://newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, www.cocolibre.com, and https://shop.newagebev.us.

New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

Websites: www.newagebev.us
http://newagehealth.us
www.mybucha.com
www.xingtea.com
www.drinkmarley.com
www.cocolibre.com
http://shop.newagebev.us

For investor inquiries about New Age Beverages Corporation please contact:

Amato and Partners, LLC
Investor Relations Counsel
admin@amatoandpartners.com

Scroll down for more posts ▼

Top 10 Most Recent News Articles

El Pollo Loco Faces Class Action Over Wage Practices

Updated Category News Views 398

Alright, here's where things start sizzling—El Pollo Loco, the fast-food chicken chain whose name translates to 'The Crazy Chicken'—is in a legal pickle. The lawsuit hanging over their heads could spell a sticky situation for them and possibly ripple through the fast-food industry. The suit, filed by the steadfast firm Blumenthal Nordrehaug Bhowmik De Blouw LLP, has...

Continue Reading
Uber Data Breach: Class Action Investigation Begins

Updated Category News Views 115

When Tech Meets Trouble: Uber's Data Breach Picture this: the hum of Uber rides weaving through your city, drivers none the wiser that personal info has been pried from the vaults thanks to their tech partner, Fireworks AI. Uber, folks, is in hot water once again. This isn’t just another tech hiccup; it's a legal whirlwind brewing up courtesy of Edelson Lechtzin LLP, a...

Continue Reading
Advanta's Game-Changer: Acquiring Misr Hytech to Expand in Africa

Updated Category News Views 249

Advanta's Strategic Move into Africa Alright, let's cut to the chase. Advanta is making a big splash with its acquisition of Misr Hytech, a move that's going to shake things up in Africa's agricultural sector. This isn't just another merger to gloss over with your morning coffee. We're talking about a deal that's supposed to wrap up by January 31, 2027, bringing together...

Continue Reading
Motphys Unleashes MotrixSim 1.0, Aiming at Simulation Dominance

Updated Category News Views 263

Motphys Breaks into the Global Simulation Scene The tech world just got slammed with what might be a seismic shift: Motphys, a bold outfit hailing from China, has dropped its brand-new, homegrown simulation engine, MotrixSim 1.0. It's causing quite the stir, unveiling at the Conference on Robot Learning 2026 (CoRL) and throwing down the gauntlet to Western titans like...

Continue Reading
Lilly's Obesity Breakthroughs: A Step Beyond the Scale

Updated Category News Views 159

Pushing the Boundaries of Obesity Treatment Alright, let's cut through the noise and get to what really matters here. Eli Lilly is taking on obesity treatment like it's Clash of the Titans at this year's ObesityWeek 2026 in Washington, D.C. Forget just dropping pounds—Lilly wants to reshape how we think about obesity entirely. They're not just leaning into the scale,...

Continue Reading
Fluence Energy Faces Leadership Departures Amid Legal Woes

Updated Category News Views 193

Fluence Energy's Rocky Road Continues It's chaos once again in the halls of Fluence Energy (NASDAQ:FLNC). The ship seems to drift further from solid ground as their CEO and CFO candidly decided to jump ship, shaking investor confidence even more vigorously. The market's reaction was swift and brutal: a nasty 9% share drop, leaving investors with more than just a headache....

Continue Reading
PASCAL's Holiday Gift Edit: Timeless Watches Shine

Updated Category News Views 242

Fresh Sparkle for the Holidays Well, here we are again, staring down the barrel of another holiday season. And what do you know, PASCAL is out with its 2026 Holiday Gift Edit, like clockwork. This is the kind of stuff they’re good at—capturing a moment, slapping some color on it, and calling it a game-changer. Launching on November 14, this edit nods to their Timeless...

Continue Reading
Webull Faces Class Action: Key Details for Investors

Updated Category News Views 254

What's Really Going on With Webull? When you hear there's a class-action lawsuit brewing, you know something's gone real sideways. Webull Corporation (NASDAQ: BULL) finds itself neck-deep in a securities fraud class action alleging some dicey dealings with China. If you've got skin in the game—and if you bought Webull stock between April 26, 2025, and October 6,...

Continue Reading
WeaveGrid Powers EVConnectNC: Charging Incentives Launched

Updated Category News Views 144

Transforming Utilities with EVConnectNC In a fresh move by WeaveGrid, North Carolina's Electric Cooperatives have teamed up to roll out EVConnectNC. This innovative program aims to manage the burgeoning demand for electric vehicle (EV) charging in rural and suburban areas under North Carolina's cooperative umbrella. Think of it as a smart way to handle new loads without...

Continue Reading
MV Transportation Celebrates Leadership Nomination for FTA

Updated Category News Views 214

MV Throws Support Behind Aesch for FTA Role In this wild world where public transit feels the heat from financial burdens, MV Transportation's recent move to support Mark Aesch for the Federal Transit Administration's top spot isn’t just a nod of approval—it's a full-blown trumpet blast. They're not just doling out a basic endorsement here; they're practically waving...

Continue Reading

Top 5 Most Recently Viewed Articles

Franklin Universal Trust Distributions Explained: A Deep Dive

Updated Category News Views 225

Understanding Franklin Universal Trust's Distribution Sources In the investment landscape, knowing the sources of distributions can significantly inform investors about the health of their investments. Franklin Universal Trust (NYSE: FT) recently provided an update on its distribution sources, which is vital for shareholders seeking to gauge the Fund’s performance....

Continue Reading
Bitcoin Flat, Ethereum Up: Is This Your Accumulation Moment?

Updated Category News Views 149

Bitcoin's been stuck in neutral territory lately, trading flat as of Monday with a mild dip in volatility due to holiday-driven thin liquidity. It pushed up to $70,060 but faced serious resistance, retreating back into the $68,000 zone where it seems to be camping out. Volume? Yeah, that dropped a cool 17% from yesterday's action—so you know how traders get restless...

Continue Reading
Automotive Wiper Blade Market Set for Robust Expansion

Updated Category News Views 121

Anticipated Growth in the Automotive Wiper Blade Market The global automotive wiper blade market is poised for significant growth in the coming years. Projections estimate that the market value will climb to USD 11.5 billion by 2034, up from USD 6 billion in 2024. This increase signifies a compound annual growth rate (CAGR) of 6.8%. Key drivers of this growth include...

Continue Reading
Celebrated Financial Advisor Joins Ameriprise, Enhancing Services

Updated Category News Views 190

Gary Presslaff Joins Ameriprise Financial Team In a significant move for the financial services landscape, mentor Gary Presslaff has officially joined the ranks of Ameriprise Financial, Inc. (NYSE: AMP). With four decades of industry experience, Presslaff brings a wealth of knowledge and expertise, bolstering the team at Monumental Financial Planning located in Washington...

Continue Reading
Royal Mint Celebrates Iconic Metal Band with Special Coin

Updated Category News Views 237

Royal Mint Commemorative Coin for Iron Maiden's 50th Anniversary The Royal Mint has recently unveiled an impressive commemorative coin that celebrates the remarkable 50-year journey of the legendary heavy metal band, Iron Maiden. This special release is part of The Royal Mint's Music Legends series, which has previously honored iconic musicians such as Queen, Elton John,...

Continue Reading