I've always said I wish they would wait to put out
Post# of 15187
If they waited to put out news a week or two before the set release I think it would be far more effective. The commercials are great news, but now it's "old" news, the hype has died down and frustration has set in by a broken time frame.
They always follow through, I love that. But it is an extensive list of missed timeframes. Hold the news close until it is launch day, far more effective.