ATLANTA, Oct. 10, 2017 (GLOBE NEWSWIRE) -- BrightHouse , the global consultancy with a top reputation in purpose-driven consulting that The Boston Consulting Group (BCG) acquired in 2015, announced today that it has hired Ashley M. Grice as CEO. Grice, who worked at BrightHouse early in her career, succeeds Doug Shipman, who left the firm to become president and CEO of the Woodruff Arts Center in Atlanta.
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Prior to joining BCG, Grice was North America chief client officer of iris Worldwide, an international network of advertising agencies, where she worked for nearly five years. She is a seasoned strategic and creative thinker with experience in several industries, including luxury automotive, hospitality, spirits, and sports retail. Her consulting expertise is focused on digital strategy development, execution, and measurement, as well as strategic brand marketing, turnarounds, and the evaluation of strategic business opportunities.
Headquartered in Atlanta, BrightHouse works with organizations to define their true purpose and then align their culture, strategy, and branding around that purpose to accelerate transformation and value creation, while positively impacting society. BrightHouse’s unique methodology and frameworks have been adopted by Fortune Global 500 companies, including American Express, Delta Air Lines, Michelin, Nestlé, and Procter & Gamble.
From 2003 through 2006, Grice worked as a senior strategist and director of strategic operations at BrightHouse. “Rejoining BrightHouse has challenged me to call on my purpose, which I see as bringing together unique partnerships to create beautiful things,” Grice said. “I want to help leaders find clarity around their purpose and help them translate that purpose into social action. If their actions are authentic, they are more likely to be effective and create meaningful impact.”
Grice has a passion for education as well as social impact and currently serves as president of the Emory University alumni board. A member of the Leadership Atlanta Class of 2015, she also serves on the board of L.E.A.D., an Atlanta nonprofit that helps at-risk youth graduate high school.
She holds an undergraduate degree in English language and literature from Princeton University, as well as a master of public health and an MBA from Emory University’s Rollins School of Public Health and Goizueta Business School, respectively.
Since Acquisition, BrightHouse Has Doubled in Size
BCG acquired BrightHouse in May 2015 to deepen its expertise in organizational transformation and bring the power of creativity to positively impact business. Demand for purpose-driven consulting—a field BrightHouse pioneered and has continued to lead for more than 20 years—has seen robust growth in recent years.
BCG president and CEO Rich Lesser noted that since the acquisition, BrightHouse has more than doubled its revenue and staff by helping dozens of BCG clients incorporate purpose into their transformation journey.
“In an ever more challenging world, CEOs and senior business leaders feel a growing sense of obligation to define an organizational purpose that sits at the intersection of their company’s unique contributions and the needs of the world,” Lesser explained. “Clients are looking to move beyond the mere articulation of an inspiring purpose to the activation and cascading of that purpose across their entire organization and into the community of customers, shareholders, and other stakeholders.”
To arrange an interview with Grice or another BrightHouse expert, please contact Vicki Burton at +1 404 240 2532 or vburton@thinkbrighthouse.com or Eric Gregoire at +1 617 850 3783 or gregoire.eric@bcg.com .
About BrightHouse BrightHouse, a division of BCG, is a global creative consultancy devoted to helping organizations uncover their purpose and bring it to life so that they can grow their people, profits, and social impact. For more than 20 years, we have been applying our unique methodology, frameworks, and capabilities in human insights, design, film, and writing to accelerate transformation and value creation for global brands and Fortune 500 companies alike. For more information, please visit thinkbrighthouse.com .
About The Boston Consulting Group The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 90 offices in 50 countries. For more information, please visit bcg.com .
The Boston Consulting Group Eric Gregoire Global Media Relations Manager
Tel +1 617 850 3783 Fax +1 617 850 3701 gregoire.eric@bcg.com
