Nailed it. If Apple improves their Apple TV (w

Nailed it.

If Apple improves their Apple TV (which they obviously will) to include 4K output, that's what we are ultimately looking to happen. To give consumers an option to find 4K content and have Ultraflix's content populate in Apple's OS's advanced search feature, that puts Ultraflix in front of millions of users.

I would suspect/predict that the new OS could also include an advanced search feature for 4K content providers only.

For those who are unfamiliar with the advanced search feature of the Apple TV, watch this video:



Currently, the Apple TV is in at least 5% of people's homes:
https://9to5mac.com/2017/04/03/apple-tv-penet...retv-roku/

That's a lot of potential users and I would expect Apple to grab a larger market share once users realize that the hardware in the new Apple TV is worth the price versus a saving a little money by buying a cheaper device (chromecast, roku, etc).

Also, if users are able to locate our content in an advanced search, they won't have to navigate the Ultraflix app, the advanced search will populate any data that the user requests and Ultraflix will be an option.