AUSTIN, TX --(Marketwired - August 29, 2017) - ShippingEasy , an innovative provider of the leading cloud-based solutions for e-commerce sellers of all sizes, has been awarded a Content Marketing Award (Best Digital Publication - Editorial) for its E-Commerce Seller's Guide to 2017 Rate Changes , a comprehensive must-read report that helped prepare online sellers for the 2017 rate changes from all major carriers including UPS, FedEx, and USPS.
The Content Marketing Awards (CMA) is the largest and longest-running international content marketing awards program in the world. With this award, the Content Marketing Institute has recognized ShippingEasy's Rate Change Guide as a key go-to resource online sellers could use to not only understand the 2017 rate changes, but to also develop shipping strategies to mitigate the impact those changes have on their e-commerce businesses.
This year's panel of all-star judges reviewed more than 1,100 entries to choose the "best of the best" in content marketing excellence, recognizing all aspects of content marketing -- from strategy to distribution, and from editorial to design.
In collaboration with Value Intersect Consulting , ShippingEasy published the E-Commerce Seller's Guide to 2017 Rate Changes in December, 2016 to help prepare online sellers for the upcoming rate changes. The report included:
- A Summary of the Rate Changes and What They Mean : A clear understanding of the changes across all major carriers, offering a side-by-side comparison of the changes along with guidance on how to interpret them to enable better business and shipping decisions.
- Tools for Determining the Most Cost-Effective Carrier for a Given Set of Shipping Parameters : Utilizing easy-to-use tables, e-commerce sellers quickly determined what carrier provides the best pricing for a package, and whether there are alternative services to consider (e.g. USPS First-Class Mail®, USPS Priority Mail Flat Rate® or USPS Priority Mail Regional Rate® boxes).
- Examples of How the Changes Impact Real-World E-commerce Businesses: ShippingEasy analyzed its proprietary shipping data to demonstrate the impact of the rate increases across specific industries, and how a seller can mitigate their impact by looking at alternative carriers and/or services given various shipping parameters.
To review the CMA's 2017 Best Digital Publication - Editorial winner, visit ShippingEasy's E-Commerce Seller's Guide to 2017 Rate Changes .
About ShippingEasy ShippingEasy provides e-commerce retailers with the easiest cloud-based shipping, inventory management, and customer management solutions, enabling order consolidation across multiple channels and multiple carriers, including USPS, FedEx, and UPS. ShippingEasy integrates with leading online marketplaces, such as Amazon, eBay, Etsy, Shopify, and many others, to allow automated order tracking, fulfillment data, and inventory levels to populate in real time across all systems. ShippingEasy saves time and money, and relieves e-commerce businesses of the many challenges often associated with the critical steps from when a purchase is made to where, when, and how it ships and is accounted for. ShippingEasy does for online merchants what a successful online shopping experience does for consumers -- streamlines the steps in favor of an outcome. That means getting orders into a box and out the door the same day they are received. ShippingEasy offers full automation and robust tools such as shipping rules, a product catalog, endless customization, and enhanced reporting. ShippingEasy is a wholly-owned subsidiary of Stamps.com (
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer , and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.
Contact Wayne Henninger Wayne Henninger Communications, LLC 570.573.6556 wayne@waynehenninger.com
