product event expected to include iPhone unveiling
Post# of 96879
Apple CEO Tim Cook announces the iPhone 7 during a launch event on Sept. 7, 2016 in San Francisco, Calif.
Apple CEO Tim Cook announces the iPhone 7 during a launch event on Sept. 7, 2016 in San Francisco, Calif. Photo: Stephen Lam/Getty Images
By Tripp Mickle and
Drew FitzGerald
Updated Aug. 28, 2017 10:12 a.m. ET
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Apple Inc. AAPL +1.28% has scheduled a product-announcement event on Sept. 12, according to people briefed on its plans, reinforcing expectations that the technology giant will release new iPhones and a smartwatch well ahead of the holiday shopping season.