On that note, the last thing this company needs to

On that note, the last thing this company needs to be is a low cost carrier. We don't need another Walmart Airline at the risk of Amazon coming along and crushing us. You must be better than the competition, not the same, and certainly not worse. If USGlobal can get away with low cost and high quality, that'd be great. But it's not possible at the moment. So charge more for tickets, but provide a better service.