MY PERSONAL THOUGHTS ON YOUR PRO'S AND CON'S. NOT

MY PERSONAL THOUGHTS ON YOUR PRO'S AND CON'S. NOT BASHING OR ARGUING. JUST CREATING CONVERSATION....


Positives:

-good leadership with great past success. Blueprint for
success..EXCELLENT

-lazer focusing on 4 can products......LEAN AND MEAN

-new labels,cans,size and formula.....WATCH GERRY D'S VIDEO ON CELSIUS, CHANGED CAN 3-4 TIMES TO MAKE IT WHAT IT IS TODAY. PRODUCT ALSO IN MY LOCAL HY VEE UNDER RMHB'S SHELF....

-hiring a VP of sales and one for a marketing position...EXCELLENT

-have 1 major player for financing.......I BELIEVE THEY HAVE MANY FINANCING CONNECTIONS

-did 2 focus groups......TRUE, WITH SCIENTIST

-may be easier to get rebranded product on shelves due to MGMT contacts, past success and leadership..........VERY TRUE


Challenges:

-water on hold....................NO, UNDER REVIEW, STILL BEING PRODUCED

-friar tuck on hold........NO, FRIAR TUCK IN NO MORE
-international on hold.........TRUE, LASER FOCUSED MARKETING IN OUR BACKYARD

-no CBD drinks for now due to FDA...........TRUE

-Share structure.........NO MENTION ON CONF CALL

-no infomercials............. NO MENTION ON CONF CALL

-Have to rebrand and roll out product again.......TRUE, HOWEVER AS THEY STATED THEY ARE KEEPING CURRENT MARKETING CHANNELS

-need that financing- it is not a done deal......TRUE, KEVIN H AND GERRY D HAVE THOSE CONNECTIONS
-old drinks were good , not sure of new drinks -TBD..........TRUE

-not sure of market reaction (hoping to be surprised)...........UNKNOWN

-Lily li a non factor or not mentioned.............STILL CONTROLLING SHAREHOLDER