Daniel Crawford, President and Chief Executive Officer of Healthtalk Live, said, "More than ever, people are on the go, but that doesn't mean they should sacrifice quality nutrition. Southern California is the mecca of the health and wellness movement. Health foods are not just a trend here. They are a way of life. Consumer awareness surrounding the benefits of hemp in Southern California is widely accepted and will blaze the path for a nationwide food craze that will sweep across the country."