Placement in Pasco County Florida Reaches Approximately 40,000 Students Daily
New Smoothies Meet USDA’s Nutritional Criteria for Reimbursable Meal in America’s Schools
BEVERLY HILLS, Calif., Aug. 11, 2017 (GLOBE NEWSWIRE) -- Barfresh Food Group, Inc. (OTCQB:BRFH), a manufacturer of frozen, ready-to-blend beverages, today announced that it has signed a supply agreement with Pasco County School District in Florida to supply Barfresh frozen beverages at 30 of their middle and high school cafeterias, representing a student body of approximately 40,000. Pasco County is located immediately north of greater Tampa, Florida. Pursuant to the agreement, Barfresh branded beverages will be part of each school’s daily breakfast program and be offered throughout the remainder of the day on an a la carte basis whether that be for lunch or during break. The Company anticipates serving more than 500,000 units in the coming 180-day 2017/2018 school year, which assumes only modest student acceptance rates.
Riccardo Delle Coste, the Company's CEO stated, "We are extremely excited about securing our first customer just weeks after launching our new product at the School Nutrition Association’s Annual National Conference in July. Our agreement with Pasco County School District is just the first of many opportunities that we are currently negotiating around the Country. School administrators continue to migrate toward healthier options for their students, led in large part by the USDA’s efforts to increase the availability to fruits, vegetables and whole grains while curtailing sodium on school menus. Additionally, we are looking forward to the branding opportunity this presents with a very influential consumer demographic that are notoriously difficult to reach, which we expect to assist in our broader strategies to extend the Barfresh brand.”
About Barfresh Food Group
Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, patented system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com .
Forward Looking Statements
Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.
Contact John Mills ICR 646-277-1254 John.Mills@icrinc.com Jeff Sonnek ICR 646-277-1263 Jeff.Sonnek@icrinc.com
