Los Angeles, CA, Aug. 11, 2017 (GLOBE NEWSWIR

Los Angeles, CA, Aug. 11, 2017 (GLOBE NEWSWIRE) -- At CatCon, in Los Angeles on August 12 -13, “The Most Amazing Cat on the Planet,” Lil BUB, announces she has chosen  Halo's newly launched premium pet food that is HOLISTIC. WHOLE. HUMANE. as her pet food of choice, and she will support the brand's commitment to help  ALL animals. This is the first-time the famous feline with more than 5 million social followers, has ever endorsed a pet food.

“For years we have turned down other pet food companies because BUB can only recommend food that she would eat herself, and would only align herself with a company that cares about animals as much as she does. And that’s Halo,” said Mike Bridavsky, Lil BUB’s Dude. “Halo uses WHOLE meat that comes from sustainable farms (no factory farms), and they donate a bowl to shelters every time you buy Halo.”

Halo’s new premium pet food line for cats and dogs reflects the brand’s mission: to change the way companion animals are fed and farm animals are raised…for the better. LIL BUB, who will serve as ambassador for the Halo Pet Foundation, understands the importance of this mission and the WHOLE meat diet that Halo provides her as well as the millions of shelter pets less fortunate than her.

For over 30 years, Halo has insisted on creating only holistic pet foods that rely first on WHOLE meat, poultry or fish…never ANY rendered “meat meal”…making these recipes fundamentally different from the kibble found in almost all leading “natural” pet food brands. Now, the brand has added Origi Native ™ Proteins and Non-GMO Vegetables along with Proven Superior Digestibility to that heritage.

To generate awareness about Halo’s Proven Superior Digestibility, the new packaging boldly showcases “ The Proof is in the Poop.™” Ads will feature a new character mnemonic…the smiling halo-wearing “Poopsie™.” Though playful and fun, Poopsie™ shares an important message to pet parents: digestibility may be the best measure of pet food quality, and Halo has the best digestibility among leading “natural” brands (with test results right on the label).

Because WHOLE Meat Makes a Whole Lot of Difference™

Relying on WHOLE meat (versus “meat meal” such as chicken meal or fish meal) is a much more costly approach to delivering the convenience of a kibble pet food. But this approach provides pet parents who want to feed with unconditional love with what they prefer…i.e. WHOLE meat.

Halo sourcing includes GAP (Global Animal Partnership)-certified cage free humanely raised poultry, and wild caught fish from MSC-certified sustainable fisheries. Halo says “NO” to growth hormones, antibiotics, artificial flavors, colors, or preservatives. Halo’s Origi Native ™ Protein sourcing promotes sustainable agriculture and animal husbandry with the goal of bringing farming and ranching practices back to a more original and native state that rejects the industrialized model of close-confinement, growth hormones, antibiotics and genetically modified feeds. Non-GMO Vegetables:  All fruits and vegetables (100%) in Halo products are sourced from farms and farmland that prohibit the use of Genetically Modified Seeds for our products.

The new Halo wet and dry pet foods include its first-ever Kitten recipes, along with very popular specialized diets such as Indoor Cat, Sensitive Stomach Cat, Senior, Healthy Weight, and of course Grain-Free. For dogs, there is also Small Breed, Puppy, and even Vegan.

ABOUT HALO®, PURELY FOR PETS® For over 30 years, Halo® has insisted on creating only holistic pet foods that rely first on WHOLE meat, poultry or fish…never ANY rendered “meat meal”…making these recipes fundamentally different from the kibble found in almost all leading “natural” pet food brands. Now, the brand has added Origi Native ™ Proteins and Non-GMO Vegetables along with Proven Superior Digestibility to that heritage. Plus, when you choose America’s Best Loved Holistic Brand®, Halo feeds it forward (#HaloFeeditForward), donating a bowl of Halo to shelter pets every time consumers buy, in partnership with The Humane Society of the United States, Freekibble.com and GreaterGood.org. Halo offers pet parents a money back guarantee, “Feed for 14 Days, Love it or it’s Free ! Learn more about Halo’s HOLISTIC. WHOLE. HUMANE. pet food for dogs and cats at Halopets.com , when the new site goes live in early September.

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...2ddcd5e70a

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...5102138320

Denise St.Jean Halo Purely for Pets 310.795.4811 media@halopets.com