Irvine, CA, July 25, 2017 (GLOBE NEWSWIRE) -- Prophyts, a new portfolio company of 1105 Media, Inc., announced its partnership with Bombora, the leading provider of B2B intent data.
Prophyts is a predictive account-based marketing (ABM) platform solution that identifies potential B2B buyers early in their purchasing journey through a patent-pending machine-learning algorithm. The patent-pending algorithm is powered in part by partner Bombora’s certified data, which includes billions of pages of B2B content consumed by potential buyers at millions of companies.
The partnership, coupled with other data sets, delivers clients with the contact information of potential buyers, including all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. With ABM now a top priority for B2B marketers, identifying prospects that are showing active interest is core to connecting marketing and sales activities.
"The Prophyts team has been able to take a firehose of data and run it through our patent-pending algorithm to analyze the buying behaviors of companies over the last few years and get a pattern of what that [intent-to-buy] data looks like. By applying predictive analytics to account-based marketing, Prophyts is changing the game for the modern marketer today," said Rajeev Kapur, CEO of 1105 Media.
“By combining a powerful prediction engine with intent-fueled contact append and ad targeting capabilities, Prophyts brings B2B marketers a more complete and powerful solution for account-based sales and marketing. We are thrilled to support this innovation,” said Erik Matlick, CEO of Bombora.
About Prophyts
Prophyts, a portfolio company of 1105 Media, Inc., is a predictive account-based marketing (ABM) platform that identifies potential B2B buyers in their purchasing journey and delivers the contact information of all available decisions makers, influencers and stakeholders from the companies identified as potential buyers. A one-stop solution, Prophyts also offers industry-leading marketing engagement services and advertising targeting programs. For more information, please visit prophyts.com
About 1105 Media, Inc.
1105 Media, Inc. is a leading provider of business-to-business (B2B) media services in the ABM, big data, education technology, enterprise computing, government technology, and infrastructure markets. 1105's offerings span print and online magazines, journals, and newsletters; seminars, conferences and trade shows; training courseware; marketing services; and Web-based services. 1105media.com
About Bombora
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in the market for which products. The source of this data is the first cooperative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. To sample this data, visit Bombora.com .
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...3c46aa1739
Eric Choi 1105 Media Inc 949-265-1554 echoi@prophyts.com
