(OTCMKTS:OTTV.0025) garners another content provid
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If one wants to know why cord-cutting is a full-blown movement, one only has to look at Viva Entertainment Group Inc (OTCMKTS:OTTV). And, in light of today's news, the movement is only going to accelerate as we move deeper into 2017. Fans of small cap stocks and technological paradigm shifts may want to put OTTV on their radar, if not in their portfolio.
The product is called Viva Middleware, which in simplest terms is a turn-key technology that allows anyone to get into the OTT (over the top television) business with their own customized over-the-top television service. Live broadcasts, on-demand, music channels and original programming are all possible. This means they can customize the product locally or regionally, or thematically, like an all-sports or an all sci-fi venue. Indeed, the company has already announced a joint venture with Oi2 Media - the United States' biggest distributor of Latino-centric digital content - to create an OTT product catering to a specific segment of the nation's demographic. The possibilities are endless though... including such a service from Viva Entertainment Group itself.
That is, in fact, what's been happening. Over the course of the past several months the company has been in discussions with several digital video content providers and venues, adding their content to Viva's platform. Last month it added FlixFling content to its already-extensive library. Today, it announced it would be piping in content from TikiLIVE, which offers online access to an impressive array of television programs that many consumers presumed were only available with a cable subscription.
Viva Entertainment Group CEO Johnny Falcones explained:
"This agreement is the final piece of our puzzle to a strong roll out in the space; An important part of our model an everywhere and affordable service for the consumer. Viva makes cutting the cord an easy and the correct choice. The premium content from partners like TikiLIVE, which include ESPN, AMC, Discovery, A&E, FX USA, History, National Geographic, along with hundreds of other premium and independent channels, allows us to offer cost effective services to global consumers on the go and in the home. With the Viva platform, Viva's partners and consumers can now enjoy a substantial offering with the most unique and robust global content available today."
Video content from channels like A&E an ESPN is a big part of the reason many have yet to cut the cord - that programming is still not available elsewhere. Thing is, it IS increasingly available elsewhere, and Viva is quickly becoming one of the premier names to supply it.
At stake is a piece of an over-the-top market that's estimated to grow from $28 billion in 2015 to $62 billion by 2020. There aren't any other providers out there with the breadth and depth of the Viva offering.