Demand Gen Report Launches Inaugural B2B Innovator

HASBROUCK HEIGHTS, N.J., July 07, 2017 (GLOBE NEWSWIRE) -- Demand Gen Report   announced today that nominations for the inaugural B2B Innovator Awards will close July 31, 2017. Published in a special section in September, the Awards will feature B2B executives who develop and foster innovative concepts and strategies that help move the overall B2B industry forward.

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“There is a significant amount of transformation taking place within B2B marketing today—from increased revenue responsibility to content to account-focused strategies—and the individuals who are helping manage this disruption don’t really get enough attention,” said Andrew Gaffney,  Editorial Director of Demand Gen Report . “We cover a lot of great case studies throughout the year and often recognize company success, but with this program we want to spotlight some of the brightest talent in different levels of marketing and across different industries.”

Categories for nominees:

• Generation Z Trailblazerz— Focusing on emerging talents who are bringing new ideas and new energy to their companies and their roles, and spotlighting their accomplishments.
• Marketing Mentors— Showcasing teachers and team builders in B2B across teams and departments to promote maximum success.
• B2B Technologists— Practitioners who have successfully helped roll out new tools to support business initiatives.
• Data Scientist & Operations Optimizers— Marketing executives who have been able to leverage all the data at their disposal to enhance marketing campaigns, and deliver insightful reporting and intelligence to sales and other lines of business.
• Content, Creative & Execution— Storytellers who have found new ways to engage B2B audiences with different formats and approaches across channels and screens.
• C-Suite Strategy— Spotlighting CMOs that really understand and apply performance marketing and revenue marketing.
• Account Targeting & Strategy— Practitioners who are helping to target, engage and close deals with key accounts.
• Cross-Channel Champions— Aligning marketing initiatives across a variety of channels to engage prospects.
• Buyer-Focused Marketers— Highlighting creative and innovative approaches to build, launch and refine hyper-personalized campaigns.
• Sales Drivers— Marketers that have seen notable success enabling their sales counterparts to engage, educate and close deals with prospects in the latter stage of the buyer journey.
• B2B Vanguards— Highlighting women who have not only had successful careers in B2B and driven results for their organizations, but have also helped to break new ground for women to advance their careers and roles.

In addition to being featured in the September special report, the B2B Innovator Award winners will also be recognized at the B2B Marketing Exchange in Scottsdale, Arizona in February 2018.

Professionals interested in learning more or nominating a B2B innovator may visit the The Inaugural B2B Innovator Awards nomination form .

About Demand Gen Report

Demand Gen Report , a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi- channel demand generation efforts.

About B2B Marketing Exchange

Hosted by Demand Gen Report and ABM In Action , the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes four targeted educational tracks: B2B Content2Conversion Conference , Demand Gen Summit ABM In Action Live , and Sales Impact Summit .

About G3 Communications

Founded in 2007, G3 Communications is a digital media firm specializing in B2B marketing. With an expertise in publishing content across traditional and emerging channels, G3’s brands include Demand Gen Report , ABM In Action , Retail TouchPoints , Channel Marketer Report , Marketing ID and Content4Demand . An end-to-end marketing firm, G3 Communications helps B2B organizations develop revenue-producing, comprehensive campaigns by providing content ideation, creation and distribution services. Its growing clientele includes: Oracle, Marketo, SAS, FIS, Citrix, NCR, HubSpot, Salesforce and a number of other B2B solution providers large and small.

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