SMITHFIELD, Va., July 05, 2017 (GLOBE NEWSWIRE) -- Smithfield and Yuengling – two brands known for their longstanding heritage and dedication to craftsmanship – are proud to announce they have partnered on the perfect pairing just in time for grilling season – the Smithfield Yuengling Traditional Lager Bratwursts. Smithfield’s premium pork combined with Yuengling’s full-bodied amber lager offers a rich, bold flavor and a taste of tradition.
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This perfect union was founded on a dedication to producing the highest quality products and a shared expertise that only comes with time. Since 1936, Smithfield has operated out of the small town of Smithfield, Virginia, where its long heritage of smoking and curing fine meats to perfection has launched it to become a leading provider of some of the most popular foods including sausage, bacon, and ham. But, even with the brand’s widespread footprint, Smithfield remains grounded in a quaint town filled with history and flavor, and committed to the values on which it was founded. Similarly, Yuengling, founded in 1829, is a fifth-generation, family-operated company that was started and remains in Pottsville, Pennsylvania. For more than 200 years, America’s oldest brewery has stayed true to its traditional values and unwavering dedication to create premium products with an authentic, signature taste.
“As a brand that has brought families together over food for more than 80 years, we’re excited to partner with a like-minded brand that shares our values for tradition, quality and family moments,” said Michael Merritt, Smithfield Foods senior director of brand marketing. “As the country’s oldest brewery, Yuengling brings an unmatched expertise and craftsmanship that pair perfectly with our commitment to making flavorful, high-quality products like the Smithfield Yuengling Traditional Lager Bratwursts.”
“We are proud to partner with Smithfield, another iconic American brand, to delight grilling fans with these bratwursts made with actual Yuengling lager,” said Jennifer Yuengling, sixth generation legacy and vice president of operations of Yuengling. “Like Smithfield, Yuengling places immense care and attention on our brands and delivering great taste, and we are thrilled to see consumers’ reactions to the delicious combination of our two brands.”
The Smithfield Yuengling Traditional Lager Bratwursts are part of the new Smithfield Craft Collection, a variety of brats made with premium real craft beer from brewers across the U.S., developed by the brand’s leading innovation team. With each creation of new and flavorful products that correspond with ever-evolving consumer tastes and trends, Smithfield remains grounded in its decades-old tradition of making quality products for the whole family.
Smithfield Yuengling Bratwursts are available in 19-ounce packages for a limited time throughout grilling season at East Coast grocers at an MSRP of $4.99. For more information, visit Smithfield.com.
About Smithfield A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com , www.Twitter.com/SmithfieldBrand , and www.Facebook.com/CookingWithSmithfield . Smithfield is a brand of Smithfield Foods.
About Smithfield Foods Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com .
About D.G. Yuengling & Son, Inc. Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Black and Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, and three great seasonals: IPL, Summer Wheat and Oktoberfest. For more information about the brewery and gift shop, visit www.yuengling.com .
Media Contacts: Hunter Public Relations for Smithfield Melody Palatucci (212) 679-6600 mpalatucci@hunterpr.com Yuengling Jessica Seiders (570) 622-0153 jseiders@yuengling.com
