7-Eleven® Canada Celebrates 7-Eleven Day with big

VANCOUVER, B.C., July 04, 2017 (GLOBE NEWSWIRE) -- 7-Eleven Canada has announced that this year’s 7-Eleven Day celebrations will be bigger than ever. From B.C. to Ontario, all 594 7-Eleven Canada stores will be giving away 1500 free Slurpee drinks—a grand total of 891,000 free Slurpee drinks—making it the largest Slurpee drink giveaway in 7-Eleven Canada history.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...ef7983568b

A video accompanying this announcement is available at  http://www.globenewswire.com/NewsRoom/Attachm...2812fe3892

7-Eleven Day is all about celebrating the fans who make the brand so special. On July 11 ^th , 2017, Canadian customers are invited to enjoy a free small Slurpee drink between 11 am and 7 pm, or while supplies last. But, the fun doesn’t end there. Customers also have exclusive new summer flavours to look forward to, available only at 7-Eleven stores across Canada: Mountain Dew Mango Heat, Peach Lemonade and Pepsi Fire Slurpee – while supplies last.

“We’re honoured to have fans who are passionate about Slurpee, and every year 7-Eleven Day is our opportunity to thank them, give back, and celebrate together,” said Doug Rosencrans, Vice President and General Manager of 7-Eleven Canada. “It’s apparent through the stories and photos people share with us on social media, that Canadians feel a special connection with our brand, and we want to celebrate that. With Winnipeg claiming the title of Slurpee Capital of the World for the 18 ^th consecutive year, it’s clear that this sense of spirit is unique to Canada.”

7-Eleven Day has become somewhat of an unofficial Canadian holiday, and this year the brand is making celebrations all about their customers with a 7-Eleven Day Cup featuring user-generated fan photos. With the 7Rewards app, every 7 ^th cup is free. Customers can scan their free 7-Eleven Day Cup on the 7Rewards App to earn a punch and get closer to that 7th free Slurpee drink. For a chance to be featured on next year’s 7-Eleven Day Cup, fans are encouraged to upload their selfies while enjoying Slurpee at Slurpee.ca.

About 7 Eleven Canada, Inc. 7‑Eleven Canada, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven ^®  operates, franchises and licenses more than 60,000 7‑Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at  www.7-Eleven.ca .

For more information: Sandra Shechter Sandra@boojemedia.com 778.889.1808